Table of Contents:
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Interesting, isn't it, to learn that 99% of all consumer behavior is described by these key human drivers? Here's why this is important:
Your Magic Combination
For you to create an income stream that really works, you must tap into these basic human drivers.
Of course, if you're thinking of selling something to a business, the rules are different. There, the basic drivers are: Making them more money, saving them money, creating efficiency, reducing inventory, speeding something up, and other similar business-oriented needs. But since most people reading this are probably going to be offering something of value to other people (not corporate clients), I'll stay focused on consumer-oriented themes.
Think of the things you buy (products, services, memberships, etc.). What core drivers of yours do they satisfy?
Why do you buy cosmetics? You might say, "They make me look good." But what's really underneath that? In social situations, the core driver is to enhance social acceptance or finding a mate (love and relationships). In a business environment, it might be to create a professional impression (power, influence, acceptance, money).
Why did you buy your last book? If it was fiction, did it provide entertainment, distraction, or escape? If it was non-fiction, I'll bet it provided either direct knowledge or the promise of improving one of the core drivers. That's why people buy books on losing weight, better sex, home repair, how-to, self improvement and so on. They all provide the PROMISE of improving one or more of the core drivers.
(Fortunately, most books deliver on that promise, and by doing so, they greatly improve the lives of those who read them. Books are a great way to share knowledge that can improve quality of life.)
Combining your interests with the core driversNow let's get back to you and your interests. Ask yourself this simple question: Why are OTHER people interested in the things you're interested in?
In other words, what core drivers are satisfied in other people by pursuing the same things you're interested in?
Go through the list of core drivers on the previous page. Find out which ones are correlated with your areas of interest.
If you're interested in live music performance, for example, then you might discover some of the core drivers involved there are:
• A desire to be entertained (the audience)
• A desire to belong to a social group (jamming out with the crowd)
• A desire for relationships (taking a date to the concert)
• A desire for fame and money (by the performers)
... and so on.
Make a list right now of which core drivers are tapped by your areas of interest. Do this on paper or on your computer. This combination of your interests and core human drivers is what I call your magic combination. This is what's going to drive success in your new income stream.
Click NEXT to find out how...
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