Table of Contents:
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Here are my Five Absolute Rules on marketing anything:
The Five Rules
Rule #1: Attract attention
The first thing you absolutely must do is attract their attention. Whether you're talking about gardening, dating, skydiving or basket weaving, you've got to grab the attention of the people who are interested in the topic(s) you're focusing on. I'll talk about how to do that more effectively in a bit.
Rule #2: Capture contact details
Once you attract their attention, you absolutely must get their contact details. This is usually accomplished by asking them to subscribe to your email newsletter or give you their business card or phone number (for offline scenarios). Regardless of the way it's handled, you must start building a list of people who are interested in whatever you have to offer. List building is KEY to your long-term revenue stream success.
Rule #3: Keep in touch, build trust
Once you build the list, USE it. Send them regular emails (I recommend an email software application and a service later in this report). But don't send them junk. Send them things they value. Tips, reviews, links to news stories... whatever works for your audience. Send them things about once a week (or so), and start building trust so that they come to see you as a source they should pay attention to.
Rule #4: Give them a reason to keep paying attention
Keep building that trust. Teach your prospects to open your emails or take your phone calls. Make sure that every time they receive something from you, they find value in it! This way, they'll always be happy to hear from you.
Think about THEIR needs, not your needs. Frame everything in terms of helping them satisfy their core drivers!
Rule #5: Offer solutions that earn you money
Finally, once you've established trust with your audience, you can begin to politely and non-aggressively offer solutions to your readers that can earn you money. Only a small part of your audience will take you up on these solutions, of course, but that's all you need to generate an ongoing revenue stream.
Various money-making solutions (products, services, etc.) are available on just about any topic. Next, I'll show you the SEVEN types of solutions you can offer to people that will earn you revenue in the long run.
By the way, in case you haven't noticed, this is exactly the formula I use on NaturalNews.com. To motivate people to subscribe to NaturalNews.com, I offer them 20+ free reports for subscribing. Once I have their email address, I send them daily emails packed with valuable headlines and breaking news links. And finally, once a week I send out an offer of some kind to the same list: A book, a newsletter, etc. These offers generate the revenue that keeps NaturalNews running!
Click NEXT to read the 7 solutions that can earn you money...
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