Table of Contents:
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Revenue Method #5: Accept ads on your content
Revenue Models That Work
Startup difficulty: Medium
Startup cost: Low (but lots of time)
Profit potential: Medium
This is the revenue model that has so far driven NaturalNews revenues: We create article content, then run Google Adsense ads on top of that content which result in pay-per-click revenues. This model has some serious drawbacks: It requires a LOT of pageviews to generate any real revenue. There's also the problem of not having much control over the ads that appear in the space (we get complaints all the time from readers who think we approve those ads, but we don't actually have any control over them).
Google keeps the majority of the money generated by such clicks, by the way, only paying out a minority percentage to the content owner (that would be you). It's super easy to put in place, though: Just apply for a Google Adsense account, then copy and paste some scripting code into your page. Google takes care of the rest.
But the real challenge is creating lots of compelling content and bringing people back to your website on a regular basis. That's a full-time job, and for most people, Adsense revenues just don't pay enough to justify all that effort.
That's why I think most content owners are turning to other revenue ideas, such as affiliate marketing companies or network marketing companies. In fact, NaturalNews is doing the same thing: Our long-term plan is to greatly reduce or eliminate Adsense ads altogether and switch to affiliate marketing or network marketing programs that offer quality products, high-integrity companies and revenue opportunities for NaturalNews and its readers. (Why let Google keep most of the money when our readers could be making it?)
Revenue Method #6: Collect royalties (intellectual property, patents, book authorship, etc.)
Startup difficulty: High
Startup cost: High
Profit potential: Low to High
Collecting royalties sounds good at first, but it doesn't work well for perhaps 95% of the people who attempt this. That's because you have to own something that other companies will sell for you, and then trust them to actually pay you what they owe you (like a book publisher). With all the dishonest publishers and corporations in society today, this is a difficult challenge to overcome (just ask any author).
I strongly recommend you avoid this method for earning an income unless you're 1) A true genius inventor like Dean Kamen, 2) You're some kind of prodigy writer who can churn out bestselling teen novels like Harry Potter, or 3) You're a once-in-a-lifetime gifted musician, performer or other artist like Sting.
Even then, actually collecting your royalties is virtually impossible. When gifted artists, performers, musicians and inventors make millions of dollars, usually the only people who get rich are the lawyers, managers and marketers. Usually the person who created the thing of value is that last person to get paid, and many struggle to keep any money at all. (Just ask MC Hammer or Billy Joel...)
So I recommend avoiding this method for generating revenue unless you enjoy making OTHER people rich while you slave away creating things.
NEXT: Revenue method #7...
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