Table of Contents:
1. Welcome
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Private Sector Money
With governments going bankrupt, you might think you're much better off to work for a public company or private corporation. But are you really?
The third wave of bankruptcy is about to strike the commercial sector, starting this Christmas. With consumer spending plummeting, retailers and B2C (business-to-consumer) organizations are about to be hit hard. Expect to see a wave of retailer bankruptcies in early 2009, following the abysmal 2008 Christmas shopping season.
This was reported on Bloomberg.com just yesterday: "Federal Reserve Chairman Ben S. Bernanke may find the next fronts of the financial crisis to be just as chilling as last month's downfall of Wall Street titans: its spread to corporate America and state and local governments. Companies from Goodyear Tire & Rubber Co. and Duke Energy Corp. to Gannett Co. and Caterpillar Inc. are being forced to tap emergency credit lines or pay more to borrow as investors flee even firms with few links to the subprime-mortgage debacle."
The U.S. auto industry is already experiencing the losses. Sales are down 26% across the board, and Ford's sales plummeted 34% from 2007 to 2008. (The government jumped in with a $25 bailout for the auto industry, by the way, which caused yet more inflation of the currency.)
The truth is, if you work for a corporation that sells products to consumers, your income is also at risk! As consumer spending drops (which it has already), your company could be looking at downsizing, laying off people, mandatory early retirements, etc. That's because ultimately, your salary depends entirely on the success of the company, and if that company experiences a large drop in consumer sales, it's going to be forced to downsize. You could be let go due to no fault of your own!
But wait, you say: You don't work for a B2C company. You work for a B2B company (one that sells to other businesses, not directly to consumers). That should be safer, right?
Nope. Not safer, just delayed. When the B2C companies shrink, so will their spending on B2B services and products. The wave of bankruptcies and business shrinkage will ripple through the business sector, hitting B2C companies first, followed by B2B companies.
So if you work for a B2B company, you may have a while longer before your job is at risk, but the risk exists nonetheless.
(By the way, if you work for a non-profit, the same logic applies. A suppressed economy means a slowdown of donations...)
So what's the solution to all this? That's what you'll find when you click NEXT, below...
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