Advertising news, articles and information:

Advertising myths and slogan opposites

8/3/2013 - Let's face it, it costs an "arm and a leg" to run an advertising campaign these days, especially if it's on television during prime time or in the middle of some big sports event. Some companies and corporations run ads just about everywhere, including magazines, radio, billboards, and in the newspapers...

Direct-to-consumer advertising increases statin use and high cholesterol diagnosis

3/25/2013 - Skeptics of the pharmaceutical industry have long expressed concern over the effect of direct-to-consumer advertising on diagnosis rates and prescription drug use. Perhaps not surprisingly, researchers at Cornell University recently found that exposure to advertisements about statins increased viewers'...

Whole Foods caught in GMO marketing deception, false advertising - here's the proof

10/8/2012 - A bombshell investigative video just released by Infowars.com has exposed what can only be called false and misleading advertising by Whole Foods. It all began when InfoWars reporters Aaron Dykes and Melissa Melton visited Whole Foods last week to try to find out what customers thought about Whole Foods...

Coca-Cola dodges federal false advertising claim on its so-called "pomegranate" juice

5/24/2012 - They say close only counts in a game of horseshoes or when throwing a hand grenade. Obviously, close is good enough when it comes to food ingredients as well. Beverage giant Coca-Cola was recently able to dodge a federal claim of false advertising on one of its "pomegranate" drinks - but just barely....

CEO Schmidt admits Google+ is massive data-mining, advertising scheme

9/9/2011 - The new, but floundering, social media service Google+ has been exposed as being nothing more than a user-driven data mining and advertising scheme, similar to its popular predecessor, Facebook. In a recent interview with National Public Radio (NPR), Google's CEO Eric Schmidt admitted that Google+ has...

Responsible TV and Internet advertising needed to reduce childhood obesity

4/14/2011 - Nearly one-forth of students are overweight or obese. Though junk food and fast food ads aren't completely to blame for childhood obesity, they do contribute to the overall problem. The Impact of Banning Junk Food Ads Aimed at Kids The Australian Medical Association has requested a ban on junk food...

Mainstream media websites promoting Acai Berry Diet weight loss scam with "weird belly fat tips" ads

2/10/2011 - Over the last several months, the LA Times website and other mainstream media outlets have been running ads featuring text with messages like, "1 Trick of a Tiny Belly: Cut down a bit of your belly every day using this 1 weird old tip." A Consumer Wellness Center investigation (www.ConsumerWellness.com)...

Deceptive all natural front-of-package advertising needs more regulation

2/9/2011 - Even though food packages have been required by the FDA to include nutritional value on their food labels since 1994, there still isn`t any regulation on the front-of-package advertising. Claims posted on front-of-packaging is often wrong, misleading and confusing. Just because a manufacturer posts...

Beware of advertising gimmicks and watch out for the daily multi-poison (Opinion)

11/19/2010 - Imagine: you`re watching your daytime dramas and you see an advertisement showing a silver-haired couple walking along the beach holding hands, apparently linking their longevity to a once-daily multivitamin with mineral supplements. Or it`s Saturday morning and the kids take note of a cartoon figure...

Researchers urging ban on point-of-sale tobacco advertising

7/20/2010 - Stanford University Medical School researchers recently conducted a survey in which they found that point-of-sale tobacco advertising greatly influences teenagers' desire and willingness to smoke. According to the survey, teenagers who frequent establishments where this type of advertising exists are...

South Korea does what the US refuses to do: Restrict junk food advertising to children

3/10/2010 - The health ministry of South Korea has announced that advertisements for foods that are high in fat, sugar, and salt, will be limited during the prime time television hours of 5 and 7 p.m. and during any children's programming. In support of national efforts to curb childhood obesity, the limitations...

Online Advertising Easily Influences Teens to Eat More Junk Food

2/14/2010 - Teenagers are strongly affected by Internet marketing in a way that has yet to be addressed by scientific research or government regulation, a group of scientists has warned in a review published in the Journal of Adolescent Health. "As the media marketplace continues its rapid transformation, becoming...

Big Pharma's advertising adds to health care costs and endangers public health

12/11/2009 - (Natural News) Prescription drug ads are banned in all industrialized nations except New Zealand and the USA. Yet most off those other nations have effective medical care programs while managing to keep costs from soaring. In 1997, the FDA opened the floodgates to prescription drug advertising in the...

TV Triggers Deadly Automatic Snacking Behavior

7/28/2009 - Junk food television advertising may cause dangerous automatic snacking behavior and lead to potentially deadly weight gain and obesity in both adults and children alike, according to the results of a new study published in the journal Health Psychology. Researchers at Yale University conducted a...

The NaturalNews Direct Advertising System Explained

2/28/2009 - The NaturalNews Direct Advertising System allows small, medium and large companies to advertiser directly on NaturalNews.com content pages. This document explains this advertising system and answers the most frequently asked questions about it. To contact the NaturalNews advertising department, call...

NaturalNews Launches Advertising Program for Natural Health and Green Living Companies

2/23/2009 - Beginning March 3rd, NaturalNews will launch a new advertising program that allows providers of high-quality health and green living products and services to display 300 x 250 ads on NaturalNews, replacing the same-sized Google ads that have been present for the past five years. A CPM pricing model...

Is Cartoon Character Advertising Making American Kids Fat?

10/3/2008 - Believe it or not it's been nearly seventy-three years since one of the earliest cartoon driven products was advertised to children. Post Cereals discovered their sales for Post Toasties skyrocketing after they licensed a certain adorable rodent. Care to guess who the popular movie character was? You...

Teach Your Children the Hidden Meanings Behind Junk Food Advertisements

9/22/2008 - As parents, we're our children's first line of defense against an array of negative influences. Constant barrages of unsavory images promoting foods of little or no nutritious value are common place. The sky rains with products of expediency but offers little hope for finding products that promote a...

Cigarettes, Lies, and Pet Food Advertising

9/16/2008 - It's difficult to imagine that cigarettes and lies have any connection with pet food -- but when you look closely at the advertising tactics of some pet foods, look closely at the ingredients in those pet foods -- you'll find cigarettes, lies, and pet food fits perfectly together. To give you an...

Junk Food Advertising to Children Banned in UK

8/2/2008 - A new and more stringent ban on advertising junk food to children has come into effect in the United Kingdom, but many health advocates are saying the new measures do not go far enough. In April 2007, the British government banned the airing of junk food ads during any television program designed...

The Politics of National Health Care Reform: Why no Popular Presidential Candidate can Solve Our Health Care Crisis (transcript)

7/3/2008 - The following is a transcript of Health Ranger Report #16, entitled The Politics of National Health Care Reform, which is available free of charge as an MP3 download at: http://www.naturalnews.com/Index-Podcasts.html Have you ever wondered who is going to win the presidency in the United States and...

European drug companies seek to end direct-to-consumer advertising ban; hope to follow U.S. drug advertising model

8/30/2007 - Citing a dearth of independent health information for consumers, European drug companies are aggressively lobbying for a change in E.U. rules about direct communication between companies and patients. But many watchdog groups fear that this is merely an attempt to bypass the E.U.'s ban on drug advertising. Concerned...

The health care reform legislation that Congress should pass, but won't

2/15/2007 - All of a sudden, everyone's talking about health care reform in the United States. From corporations like Wal-Mart to the newly-elected Democratic majority in the House, it seems that everyone -- business, government and the public -- recognizes our health care system is broken. And it is widely recognized...

GAO calls for stricter FDA oversight of DTC drug ads

12/15/2006 - The Government Accountability Office announced today that the U.S. Food and Drug Administration (FDA) is unable to properly regulate direct-to-consumer (DTC) ads for pharmaceuticals in a timely manner. The GAO report found that the agency was too slow to review and regulate ads on a wide range of...

Pediatricians call for ban on junk food advertising to children

12/12/2006 - The American Academy of Pediatrics (AAP) said Monday that Congress should pass legislation prohibiting junk food commercials on TV shows aimed at children, and pediatricians should support a ban or severe restrictions on unhealthy food ads appearing in schools. The AAP's policy asks Congress and...

Pink products are little more than clever advertising for breast cancer, health author says

10/12/2006 - Since October is national Breast Cancer Awareness Month, a host of companies have jumped on the "pink" bandwagon, selling everything from vacuums to dog treats in pink packaging with a promise to donate some proceeds to breast cancer research, but critics of the cancer treatment industry say pink products...

StopDrugAds.org: A New Website Against DTC Prescription Drug Advertising (press release)

8/24/2006 - Today, Commercial Alert launched the website StopDrugAds.org (http://www.stopdrugads.org), devoted to ending direct-to-consumer prescription drug advertising in the United States. The purpose of the website is to educate the public about the dangers of prescription drug advertising, and to mobilize...

Doctors group calls for limits on drug advertising (press release)

8/11/2006 - The largest U.S. physicians' group on Wednesday called for moratoriums on consumer advertising promoting new drugs and medical devices until the products are shown to be safe and that they work. In a new policy, the American Medical Association urged the U.S. Food and Drug Administration to require...

UK begins serious debate to ban TV advertising of junk foods to children

7/6/2006 - -- UK food advertisers and manufacturers have agreed on a possible ban on brand-name food advertisements aimed at children younger than 10 on broadcast television. The agreement will also limit all ads for food and drinks to 30 seconds per hour on kids' channels. However, the National Heart Forum...

The truth about medical journals, and how drug companies exert heavy influence over published scientific articles

10/3/2005 - Can the medical journals be trusted to provide accurate, unbiased information about medicine even as they are almost entirely funded by drug companies? In her book, Vaccination, Peggy O'Mara writes that the current era of medical beliefs (or dogma) began to develop soon after Louis Pasteur's demonstration...

The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

7/31/2005 - A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. No, that isn't the plot of a new children's movie. On the contrary, it's the storyline of a Zoloft commercial yes, Zoloft, a powerful antidepressant drug. In the 1990s, direct-to-consumer...

Advertising trains people to behave like lab rats

7/18/2005 - Do you ever read about experiments in which lab rats are used to test a psychological premise? Researchers set up a food dispensing system in which the lab rat presses a lever to get a little piece of food. You can train a lab rat to do all sorts of different things just to have the right to press that...

Direct-to-consumer advertising must be banned as part of FDA reform

1/6/2005 - This is part two of an article on FDA reform. Return to part one. The next thing that should be done in reforming the FDA is to reverse some of the dangerous and poorly made decisions put in place by the FDA over the last few years. The most obvious of these is the legalization of direct-to-consumer...

Pharmaceutical advertising turns national newspapers into drug industry puppets

7/12/2004 - A New York Times headline blares, "Health Officials Urge Sharply Lower Cholesterol Levels," and the article discusses all the reasons why more and more people should be on statin drugs. Changes in diet, nutrition and levels of physical exercise are utterly absent from the story, leaving the reader with...

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