Subscribe (free)
About NaturalNews
Contact Us
Write for NaturalNews
Media Info
Advertising Info

Online Advertising Easily Influences Teens to Eat More Junk Food

Sunday, February 14, 2010 by: David Gutierrez, staff writer
Tags: teens, junk food advertising, health news

Most Viewed Articles

(NaturalNews) Teenagers are strongly affected by Internet marketing in a way that has yet to be addressed by scientific research or government regulation, a group of scientists has warned in a review published in the Journal of Adolescent Health.

"As the media marketplace continues its rapid transformation, becoming a ubiquitous presence in young people's lives, further academic research is needed to understand fully the nature, scope, and extent of interactive advertising's impact on youth," the researchers wrote.

According to the paper, the United States still regulates advertising to children and teenagers based on studies conducted in the 1970s on how television influences young minds. The authors said that the Internet is a fundamentally different medium than television, however.

"In the Internet era, children and teens are not passive viewers; they are active participants and content creators in an interactive digital environment that pervades their personal and social lives," they wrote.

Advertisers have specifically targeted teenagers for Internet marketing, particularly of food and drink. Teenagers are significantly more impulsive in their purchasing than younger children or older adults, and spend an average of $46 online each month. They are significantly more likely to participate in online marketing campaigns than other age groups.

Self-imposed regulations by junk food and other manufacturers fall far short of what is needed, researchers said. They criticized these initiatives, in part, for being "narrowly focused" on children younger than 12.

"Although this model may have been appropriate when television was the primary advertising medium, it has limited utility for addressing the changing media and marketing landscape. Nor does it provide guidance for understanding the role of adolescents in the digital marketplace," the scientists wrote.

The federal government recently made moves to address junk food marketing to teenagers when it created the Interagency Working Group on Food Marketed to Children. The mandate of this group includes all children through the age of 17.

Sources for this story include: www.foodnavigator-usa.com.

Join the Health Ranger's FREE email newsletter
Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Your privacy is protected. Unsubscribe at any time. | Learn more...

comments powered by Disqus

Natural News Wire (Sponsored Content)

Science News & Studies
Medicine News and Information
Food News & Studies
Health News & Studies
Herbs News & Information
Pollution News & Studies
Cancer News & Studies
Climate News & Studies
Survival News & Information
Gear News & Information
News covering technology, stocks, hackers, and more

Get alerted on heavy metals and pesticide test results for foods and supplements

Natural News is about to begin releasing lab test results for off-the-shelf food, supplement and pet food products, covering heavy metals, nutritive minerals, pesticides and herbicides. These details will be released exclusively to Natural News email newsletter subscribers (FREE) and will NOT be publicly posted on the website. To be alerted, join our free email newsletter now, and watch for lab test results in the weeks ahead.

Enter your email address below to subscribe to our email announcement list (but don't use gmail). Your privacy is protected and you can unsubscribe at any time. If you don't join our email list, you may never see our valuable content again via Facebook, Google or YouTube. CENSORSHIP has now reached EXTREME levels across the 'net. The truth is being suffocated. Subscribe now if you want to escape the delusional bubble of false reality being pushed by Google and Facebook.

Once you click subscribe, we will send you an email asking you to confirm your free subscription.