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Advertising trains people to behave like lab rats

Monday, July 18, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: consumerism, advertising, junk food marketing

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Do you ever read about experiments in which lab rats are used to test a psychological premise? Researchers set up a food dispensing system in which the lab rat presses a lever to get a little piece of food. You can train a lab rat to do all sorts of different things just to have the right to press that lever. It doesn't take rats long to realize that the lever is associated with dispensing food, and food, of course, makes them feel good.

Now, imagine a 50-year-old overweight man standing in front of a soft drink vending machine. He's looking over the menu, trying to decide which item to request. He inserts a few quarters, presses a button, and gets a carbonated beverage. He pops it open, guzzles it down, and gets the brain-chemistry-altering effect that soft drinks deliver to the human nervous system.

In this society, you can train a human being to do just about anything, as long as you attach it to an alteration in brain chemistry that's either pleasurable or avoids pain. You can train people to press buttons on vending machines or pull levers on blackjack machines. How do you train them? You do it through mass media advertising. The training with the lab rats is a little more personal, but the population at large in the United States or other developed countries is trained through television, cable, magazines and so on. You train them by flashing positive imagery, usually involving sex, and then quickly interweaving images about your own products.

If this is done back and forth quickly enough, it creates an almost subliminal effect. It's sex -- and then, soda. Sex, soda, sex, soda. Soon afterwards, when people think about soda, they get the same feeling as if they were thinking about sex. When they're standing in front of that vending machine, they're not consciously thinking sex, but they're feeling sex and they're pressing the button to get the same brain chemistry effect they were taught to experience by the advertising.

That's how advertising really works, and that's what advertisers will almost never admit to you. Why do you think there's so much sex in advertising? Sex sells. Everybody knows that, but few people are willing to admit the process by which sex sells. It's a process of association. It's pure Pavlovian psychology -- the same thing as teaching a dog to drool when he hears a bell or teaching a lab rat to press a lever in exchange for food. You can teach human beings to press buttons, spend money, buy a certain clothing label or wear a certain brand of cosmetics. All you have to do is make sure that it is associated with sex.

Of course, the reality is that these messages are pure distortion. The message says, "Here, drink this carbonated beverage and you'll be sexy and popular." But in reality, if you keep drinking those carbonated beverages, you'll be overweight and probably end up being diabetic. That's the reality, but that's not what advertisers want you to believe. They want you to think that you're going to be popular, thin and maybe even youthful.

This is especially the way it works in the cosmetics industry, which promises to make you young, sexy or beautiful. In fact, cosmetics, more often than not, just poison your skin with toxic ingredients that don't belong in the human body in the first place. I've written an entire book that goes into more detail about these tactics that advertisers use to seduce people into purchasing their products. This book, "Health Seduction," explores the seductive tactics used by food companies, beverage companies, cosmetic manufacturers and pharmaceutical companies. In this book, you'll find a fascinating collection of information, covering over a dozen different health seduction strategies these companies use to mess with your mind and compel you to part with your money.

You'll find "Health Seduction" at www.truthpublishing.com. Don't miss out. If you do, the advertisers will keep messing with your mind.

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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