Table of Contents:
1. Welcome
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Basic Human Drivers
Take a few minutes to think about what you're really interested in. What books do you read? What hobbies do you have? What do you like to talk about with friends when you're not on the clock?
Are you interested in gardening? Information technology? Collectibles? Dancing? Celebrity gossip? Raising healthy kids?
Figure out what you LIKE to do, and hold that thought in your mind.
Next, think about providing VALUE to others. What do people value?
An easy way to answer that is to ask yourself what YOU value. If you're like most people, the fundamental things you value are most likely found on this list. These are the basic human drivers that motivate people to buy something (a product, a service, etc.).
• Knowledge (satisfies curiosity or thirst for information)
• Social acceptance (being liked or accepted)
• Love, relationships and sex
• Connection (with self, with nature, with spirit)
• Enhanced health / ending of disease
• The ending of pain (physical, emotional, etc.)
• Power over others: influence or political power
• Entertainment or distraction
• Money (which translates into power)
• Personal safety, security and comfort (including a place to live, cleanliness, etc.)
• A better future for their children
• To ease a fear (personal protection, fear of lack, etc.)
• Something cool or hip (which often translates into social acceptance)
• Fame / celebrity status (translates into power and acceptance)
• Social status (looking rich, powerful or influential)
• To improve image of self (confidence, appearance, etc.)
• Sensory joy or pleasure (tasting wine, eating food, thrill rides, etc.)
• ... or the PROMISE of how to GET one of the above!
Virtually everything people (or businesses) buy satisfies one or more of these basic human drivers. When people buy a nutritional supplement, for example, they are buying the promise of improved health and (perhaps) the ending of disease.
When people buy a house, they're satisfying the desire for personal safety and comfort. If they buy a really BIG house, they might be attempting to satisfy their "social status" driver -- creating the appearance of looking really rich to their friends and neighbors.
When people buy memberships to online dating websites, they're buying love, relationships, social acceptance or even (the possibility of) sex. When they buy a pair of brand-name sunglasses, they're buying something hip or cool in order to establish themselves as being accepted by their social group.
Do you follow this? People only buy for a few key reasons, and whatever you're going to offer them to build your income streams must satisfy one or more of these key desires.
Click NEXT to learn how to combine your interests with these core human drivers...
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