First Stevia-Sweetened Diet Soft Drink Hits the Market: Zevia!
By Mike Adams, September 11, 2008 | Key concepts: Diet soda, Stevia and Sweeteners
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Even though stevia looks like it will soon be legalized (GRAS) by the FDA for foods and beverages, companies are already using it in supplement products, including this new one that's really a diet soda. Sweetened with stevia, it's zero calories and contains no chemical sweeteners. The really interesting thing here is that one of the investors is Dr. Jonathan Wright. By the way, I still recommending water and tea as your primary beverages. Soda has too much phosphoric acid to be healthy if consumed regularly.
From Seattlepi.nwsource.com: Zevia is sold nationwide in about 900 stores. It sells alongside other types of sodas, even though it's classified as a dietary supplement, not a food product. The restrictions mean that Zevia cannot claim to be a soft drink and cannot declare zero calories. Thus, a Zevia can says, "A dietary supplement is not permitted to disclose the amount of calories, carbs, fat, when there is zero. For that reason, Zevia does not disclose them."... more
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