Big Pharma Reps Use Disney Characters to Push Antipsychotic Drugs
By Mike Adams, November 9, 2008 | Key concepts: Disney, Psychiatric drugs and Drug marketing
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There's no limit to the dirty tactics used by pharmaceutical reps to push more dangerous drugs onto children. Their latest evil ploy? Invoking popular Disney characters like Tigger (described as "bipolar") and Eeyore (described as suffering from "depression") to try to convince children and parents that taking psych drugs is as normal as a trip to Disneyland!
From Pharmalot.com: An AstraZeneca regional sales manager allegedly directed the sales reps in her region to use some of Winnie the Pooh’s well-known friends - specifically, Tigger and Eeyore - to promote the Seroquel antipsychotic. We are told the idea was conveyed at a national sales meeting and on field rides with sales reps, who were told to use Tigger as a bipolar patient and Eeyore - the down-in-the-mouth donkey - as a depressed patient.... more
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