Kellogg

Kellogg's caught in mercury controversy; New York bans mercury toys in childrens' breakfast cereals

Tuesday, July 13, 2004
by Mike Adams, the Health Ranger
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In a previous article, I reported how Kellogg's was shipping boxes of childrens' breakfast cereal with Spiderman toys containing mercury batteries. I pointed out the insanity of including a highly toxic heavy metal (mercury) in boxes of cereal, not just for the health danger to children, but also the impact on the environment. But Kellogg's wouldn't budge: they wanted to leave the toys in the cereal except where it was illegal to do so.

Now New York has made it illegal. A new law, signed by Gov. Pataki, goes into effect January 1, banning mercury from kids' cereal boxes. Of course, if Kellogg's had any ethics to begin with, the company wouldn't have introduced the mercury into the product in the first place. There shouldn't even have to be a law on this: companies like Kellogg's should know better.

Perhaps Kellogg's should change their slogan to, "Kelloggs: we put mercury in your breakfast cereal because, well, it's still legal!"

What happened to business ethics in this country? What happened to environmental responsibility? Shouldn't a wholesome-sounding company like Kellogg's act more responsibly here? And when it was discovered that mercury batteries were in these boxes, shouldn't Kellogg's have agreed to recall the cereal and stop manufacturing more? But no, they fought it. They insisted they were right, and they refused to pull the boxes from store shelves. Two thumbs down to Kellogg's. Most of their breakfast cereals are extremely unhealthy anyway: they're loaded with refined white flour and high-fructose corn syrup (or other similar sweeteners).

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About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and martial arts training. He's also author a large number of health books offered by Truth Publishing and is the creator of numerous reference website including NaturalPedia.com and the free downloadable Honest Food Guide. His websites also include the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the innate healing ability of the human body. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org

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Related Articles:

Bizarre! Government of Denmark tells Kellogg's to take vitamins out of their breakfast cereals

Kellogg's ships mercury batteries inside boxes of childrens' breakfast cereal

Glass particles prompt recall of major Kellogg's cereal brand

Kellogg's claims sugary "Cocoa Crispies" cereal can boost your child's immunity (opinion)

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