Table of Contents:
2. Yammit food bar
3. Protein products
6. Get some
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Jay: Sure. We developed it in 1990 out of the need in the industry for protein products. We used our egg-white protein as the flagship product. It did not have fructose in it and did not have sugar, brown sugar, artificial colors, artificial sweetener and flavors, or anything in there. It was a good, solid egg-white protein with natural flavors. Everybody thought it was only for muscleheads or that it would taste like chalk -- those were some of the comments I heard -- so we did something better.
It took a good year and a half to develop our whey protein, and in 1997 we launched it. We were the first company to use the herb stevia in a protein powder formulation. We can't call it a sweetener, as the FDA won't allow us to call it that. It's an herb and it allowed us not to have to use aspartame, acesulfame K, or any of the artificial sweeteners.
Mike: I also noticed that your source of whey is very clean. I noticed this myself in experiments consuming your whey protein versus other whey protein brands. There's a big difference in terms of what it does to your body. What do you do for quality control to make sure that your whey protein is as pure as it can be?
Jay: We make sure that it is only purchased from reliable sources, and they have to be certified that cows are not given recombinant bovine growth hormone or bovine somatotropin. Those are the growth hormones they give to cows to produce a lot of milk, or excessive amounts of milk. That's especially important to us.
Jay Robb's secrets for healthy livingMike: Now, you're a very fit-looking individual Jay, obviously you take your own advice and you consume your own products. What are the other secrets about your lifestyle that keeps you so healthy and so energized at your age?
Jay: I have a strong belief in God. I turn it over to a higher power. I get up in the morning and say, "Lord, what do you want me to do? And let's do it." That's where the true source of my energy lays. At the same time, I also energize my body by just exercising and having the right thoughts. We're just about how we can serve other people's needs. That's our whole company foundation. If we aren't serving somebody's need, then we haven't done our job and we don't deserve to be paid.
Mike: Absolutely. Now, you always have something interesting in the works. Do you care to share news about anything coming out in the near future, or some of your newest books or products?
Jay: My favorite new product is my Fruit Flush. This is a three-day detox I developed using natural foods. It uses fruits and vegetables as the primary cleansers of the body. They have a cleansing action of their own, and the body is allowed to detox itself when you don't put something in it that averts that process. So we do a three-day program using protein powder on day one, and fruits every two hours on days two and three.
Mike: And you give the exact recipe to follow?
Jay: Exactly. It's very precise. You don't need to sway from it much, and it's very easy to do. People are losing 3 to 9 pounds in just three days; that's why it's so popular. It was on the cover of Woman's World and First for Women, we'll be in July issue of O Magazine, and People is looking at us right now.
Mike: Fantastic! How do people get a hold of this Fruit Flush booklet?
Jay: It's in health food stores across the nation, but if they can't find it locally, they can order it directly from us at JayRobb.com.
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