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Whole Foods

Whole Foods Revisited

Thursday, August 27, 2009
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Whole Foods, health news, Natural News

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(NaturalNews) After recently writing about Whole Foods stores in a NaturalNews article (https://www.naturalnews.com/026906_food_foods...), I decided to stop in a Whole Foods store in Florida and see if anything had changed since the last time I had visited one. Doing so allowed me to review the brands of superfoods and nutritional supplements offered by the retailer, and it turned out to be a timely reminder of some of the many valuable brands offered there.

For example, New Chapter sells its products through Whole Foods (among other channels), and it's one of the highest-quality nutritional supplements companies I've ever found. Its products are pricey, of course, due to the inevitable retailer markup, but there's no questioning the quality of New Chapter's ingredients (www.NewChapter.com).

Some other notable brands available at Whole Foods include Emerald Balance (www.SGNNutrition.com), a very tasty and nutrient-dense superfood, Jay Robb's protein powder (www.JayRobb.com), soon to be enhanced with Jay Robb brown rice protein products, Nordic Naturals (www.NordicNaturals.com), a maker of high-end fish oil products, Nutiva (www.Nutiva.com), makers of HempShake and coconut oil products, and many other high-quality product manufacturers.

That Whole Foods makes their products available to us in local retail stores is, of course, a measure of convenience that must be paid for through retail markups. And that's why these products end up seeming so expensive by the time we pay for them at Whole Foods.

How can we afford to shop at Whole Foods for the Whole Family?

I went shopping at Whole Foods recently and found I had spent $160 on two bags of groceries and nutritional supplements. It was quite a wake-up call on the cost of living a healthful lifestyle in the United States, especially after living in Ecuador and growing the vast majority of my own diet for several months. It made me wonder: How do health-conscious American families afford to feed their children if they shop at Whole Foods? Many items sold there are cost prohibitive... especially for families.

And yet, as one reader pointed out in an email, Whole Foods is still better than the alternative "mainstream" grocery stores that sell toxic, processed foods and don't even bother trying to offer truly healthful items. We love to complain about Whole Foods, in other words, and yet at the end of the day, we still go there to spend our hard-earned money because it's still the best option for buying health-conscious groceries.

That's why I haven't boycotted Whole Foods. But I am careful when I shop there not to buy products with yeast extract or refined sugars (and there are lots of such products sold at Whole Foods). I'm also not planning on visiting Whole Foods very often, as I don't get to the states very much these days. Most of my diet is now sourced from my own garden in Ecuador.

I'm glad Whole Foods is there when I need it, but I try not to need it too often. Personally, I prefer to buy nutritional supplements and superfoods directly from the manufacturers, and I work to source most of my diet from either my own garden or local farmers. While not everybody can live the way I've decided to live (in South America), we each do the best we can given the resources we have. When you shop at Whole Foods, be selective in what you buy, and don't over-pay for items just because they're sitting on the shelf at this high-priced retailer. Keep 'em honest, in other words, on prices.

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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