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Mainstream Media Continues Anti-Sun Scare Campaign and Discourages Lunchtime Walks

Tuesday, August 31, 2010 by: Marek Doyle
Tags: sunlight, sunscreen, health news

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(NewsTarget) After a disappointing few weeks of overcast skies and inconvenient showers, Britons have been hoping for a sunnier end to August. However, recent newspapers headlines have poured scorn on the idea of even going outside for a lunchtime stroll; apparently, they claim a midday walk will cause cancer!

Headlines emblazoned across the Daily Mail sensationalize the apparent risk of being outdoors when the sun is out and urge individuals to always use sunscreen to avoid exposure to the sun at any point. The mainstream media appears intent on selling the line that, despite humans evolving under hours of intense sunshine each day, our genetic code has somehow changed so that we can no longer tolerate even a few minutes without slapping on some toxic man-made chemicals to diffuse into our bloodstream.

Bevis Man, of the British Skin Foundation said "Being outside during the lunch break is certainly a great way to get some air and stretch those legs away from the office. However... Allowing yourself to burn increases the risk of skin cancer at a later stage, so we would not recommend people go out during their lunch break solely for the purpose of sunbathing."

In the scare story, even supermarket chains were consulted. Jeremy Sutton, head of health insurance at Tesco, chipped in: "While the sun is out, it's important to highlight the risk of spending long periods of time in the sun without protection at home as well as abroad. It only takes one serious burn to potentially have lasting consequences when it comes to your skin. Prevention is always better than cure when it comes to your health."

All in all, the stories present a strong case to stay inside. The only thing that was missing was any fact of any kind. The whole basis of the report fell on the results of a poll of 3,000 people which asked them how often they went for a lunchtime stroll in the sun, whether they wore sunscreen and whether they had ever burnt. Using skewed logic, the pollsters used the responses to somehow conclude that walking in the sun increases skin cancer risk!

A modicum of sanity only begins to re-emerge when this insignificant survey is compared to the growing wealth of evidence behind the health benefits of vitamin D. This nutrient demonstrates an incredible variety of roles in the human body, and Mercola.com carries a list of 27 different scientific papers that show its impressive effects across a huge diversity of conditions. Even better news is that it can be obtained for free through exposure to the sun.

In essence, sunlight stakes a valid claim as the most effective medicine known to man, demonstrating the ability to improve a wide range of chronic conditions, from type II diabetes and depression to systemic infections and cancer. But for every individual that prevents insulin resistance by maintaining their vitamin D levels, that's one less consumer possibly using pharmaceuticals. If every American kept such levels within the optimal range, the cancer industry would lose millions of 'customers' each year. Sunlight may be free, but it has the potential to cost the drug companies a lot of money.

With this in mind, the constant barrage of patronising propaganda continues, together with drug company funding for a range of charities who, as Ralph Moss describes in his best-selling book "The Cancer Industry," oblige as the mouthpieces of the industry. Meanwhile, our society continues to be ushered out of the sun, and skin cancer rates continue to rise.





About the author

Marek Doyle is a London personal trainer, nutritionist and the pioneer of the Combined Allergy Test, with locations serving Kensington, Chelsea, West London and Basingstoke. Marek runs Blueprint Fitness, edits theAdrenal Fatigue Focus website and has been recognised as one of the top three trainers in the country and counts world champion athletes, models and TV celebrities amongst his clientele.

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