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Junk food marketing

Food industry continues to market junk food to children

Wednesday, January 27, 2010
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: junk food marketing, children, health news


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(NaturalNews) A study conducted by Children Now, a California-based child advocacy group, has been released that indicts the food industry for continuing to market unhealthy food to children. Despite many food companies' expressed willingness in years prior to self-regulate themselves and shift their advertising efforts towards more healthy fare, little change has been seen.

In 2006, the Institute of Medicine (IM) made recommendations to the food industry to reform their marketing strategies towards promoting more healthy, nutritious food rather than junk food. In 2007, the U.S. Council of Better Business Bureaus launched the Children's Food and Beverage Advertising Initiative, an effort aimed at meeting the IM recommendations. Over 12 of the nation's largest food producers agreed to cooperate in changing their advertising strategies.

The current study found that despite their promises, the food industry has generally failed to adopt any of the primary recommendations. Advertisements continue to entice children with nutritionally-deficient foods that are attractive to them, often trying to pass their products off as healthy when they are not.

Dr. Dale Kunkel, the author of the study, has concluded based on years of research that the marketing of junk food is a substantial contributor to childhood obesity. More than 72 percent of television food advertisements aimed at children today are for food products in the worst nutritional category. Only one percent of all advertising is for truly healthy foods.

Prior to 2005 when the initiative began, 84 percent of television ads were for food products in the worst nutritional category, representing a 14-percent drop since that time. Dr. Kunkel sees this as too little and is hoping that Congressional intervention will be the next step.

Comments by Mike Adams, the Health Ranger

Let's be straight about this: Any nation that wanted to protect the health of its children would flat-out ban the marketing of junk food to children.

The junk food corporations, of course, now claim "free speech" rights thanks to the recent U.S. Supreme Court decision that effectively grants corporations the same free speech rights as individuals. So now we're going to be overrun by "free speech" advertisements for junk food, targeted to children and infants in order to hook them on processed junk foods.

Corporations should be stripped of such rights. The corporatocracy cannot be allowed to poison our children with more toxic junk foods and sodas laced with chemical sweeteners.

The United States of America is supposed to be a nation of the People, by the People and for the People... not for the corporations!

Any nation that raises its children on junk foods has no real future. Sadly, that now seems to include the United States of America.

Sources for this story include:
http://uanews.org/node/29055

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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