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Rice Krispies

Ten reasons why the FDA allows Cocoa Krispies cereal to make outrageous claims of boosting immunity (satire)

Tuesday, November 03, 2009
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Rice Krispies, breakfast cereal, Cocoa Krispies

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(NaturalNews) By now, the whole internet knows that Kellogg's is under harsh scrutiny for making ridiculous "immunity" claims for their sugary Cocoa Krispies cereal.

But did you know the real reason why the FDA continues to allow this laughable medical claim on the front of Cocoa Krispies boxes? Below, I explain the top ten reasons why this labeling hilarity is tolerated by the FDA.

#1) Because nutritional health claims carry more scientific weight when they're introduced by magical singing elves.

#2) The Food and Drug Administration only covers FOOD and DRUGS. Cocoa Krispies, being made from processed, nutritionally-depleted rice starch and sugar (and more sugar), doesn't qualify as either.

#3) All the FDA enforcers are high on Lucky Charms. (And those diamonds in the sky aren't just from the cereal...)

#4) Speaking of mind-bending drugs, when Kellogg's explained to the FDA that the cereal's cartoon characters were Snap, Crackle and Pop, the FDA thought they said Smack, Crack and Pot -- and under new Justice Department rules, that's all fine and dandy.

#5) Because high-fructose corn syrup is a "Smart Choice" for fast-growing little boys and girls. We should put it in more foods! (If we could only find any foods that don't already have it...)

#6) Sugar, more sugar, high-fructose corn syrup, artificial flavoring and partially-hydrogenated vegetable oil sounds like the perfect recipe for boosting America's economy by creating a million new jobs in the "diabetes sector."

#7) Because surveys prove that parents would like to get more of their health information from imaginary cartoon characters rather than health websites.

#8) Because spray-on vitamins work like spray-on tans: They look good on the surface, but they don't work when you really need them.

#9) Because there's a free vial of H1N1 vaccine hidden in every cereal box (along with a kids' injection needle so they can self-medicate to boost immune function right at home!).

#10) Because the FDA already knows the swine flu vaccine doesn't really work, and they need all the help they can get to boost children's immunity using any means necessary... including refined white sugar!

Bizarre (but true) facts about Rice Krispies

If you're wondering why I've included all the references to recreational drugs here, you may not yet be aware of the 1933 radio ad promoting Rice Krispies, which featured a dreamy voice saying the following:

"Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance."

How HIGH do you have to be to come up with this stuff, anyway? Listen to the fairy song of health? Listen to your food TALKING? Do Rice Krispies include a free "prize" of LSD or something?

And what's with the Rice Krispy character roles? Snap is portrayed as a chef. Crackle wears a red-and-white striped stocking cap. Pop wears the hat of a marching band leader. Are these elves cross-dressers? Has anybody else wondered why Kellogg's didn't just throw in The Village People too? (Grin)

Snap, Crackle and Pop aren't the only elves exploited to promote Rice Krispies, by the way. There was a fourth elf: Pow. Pow was supposed to represent the nutritional explosiveness of the Rice Krispies cereal, but -- get this -- he was discontinued by Kellogg's. I guess the nutrition was irrelevant...

Maybe they'll bring back Pow right now to tout the amazing immune-boosting properties of this synthetic vitamin-laced cereal.

In any case, Cocoa Krispies does taste pretty good, if I remember correctly. It's been a few decades since I've eaten cereal championed by cross-dressing, magical singing elves offering me a "fairy song of health" dreamed up by food company executives high on acid. But I assure you, it still tastes basically the same. That's because the recipe for the cereal's unstoppable success hasn't changed since the 1930's: Puff some rice, roll it around in liquid sugar, add some artificial coloring and flavoring, then create fun animated characters who imbue the product with a whole new level drug-inspired entertainment for children.

Because eating Cocoa Krispies isn't just a meal. It's a trip!

Sources for this story include:

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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