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Organic groceries

Target stores begin selling organic produce

Monday, October 02, 2006 by: Jerome Douglas
Tags: organic groceries, organic produce, grocery stores


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(NewsTarget) Organic products are making their way into the mainstream shopping experience. Target and SuperTarget stores have started introducing organic products recently in an attempt to grow sales to customers looking for healthier, organic products to purchase.

The produce sections of SuperTarget stores are now USDA Organic certified. Organic produce items such as strawberries, apples, bananas and other fruits and vegetables are now becoming mainstays in the produce sections of stores nationwide.

By becoming certified organic by the USDA, Target is showing that it can meet specific customer product requests for healthier foods with organic origins while still providing a decent price and selection. Customers will see clear indications on organic produce and other organic products that indicate USDA Organic certification, and that the products are grown and maintained from vendor to customer with USDA Organic standards.

The Archer Farms brand, which is made exclusively for Target and SuperTarget stores, features affordable products from whole-grain pizzas, pastas and complete dinners to dairy products, fruit strips and juices.

Dr. Susan Mitchell, registered dietician and SuperTarget health and nutrition expert, says, "People want to know more about organic products and where to best spend their money on them...Target provides their guests with product choices for the whole family; products that enhance their lives in an affordable and accessible way."

With a recent Harris Interactive study concluding that consumers are confused about how to shop for organic foods, 34 percent of consumers surveyed believed that organic foods are superior to non-organic foods. However, nearly 61 percent of surveyed customers want to be better informed why they should spend more for organic products over non-organic products.

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