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Food marketing

Kraft sells avocado-free guacamole dip product made with hydrogenated oils

Sunday, December 05, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: food marketing, Kraft, guacamole dip

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Kraft and other food manufacturers are currently selling guacamole dips that have no avocado in them, according to a report from the non-profit Center for Science in the Public Interest (CSPI). This is also obvious by simply visiting the grocery store and looking for guacamole products and checking their ingredients list. Most of them have no avocados whatsoever. Buying avocado-free guacamole is sort of like purchasing a hamburger that contains no meat.

Avocado should be the main ingredient in guacamole, of course. So what are companies like Kraft putting in their foods instead of avocado? Partially hydrogenated oils, of course, because it's a lot cheaper than avocados. The dip from Kraft has less than 2% avocado which means it's really not guacamole. It's more like "dumpster dip" because the primary ingredients are garbage for your diet.

This recipe may not be a big surprise given that avocado is a rather expensive ingredient to use. It's much cheaper to use hydrogenated oils and artificial colors such as yellow #5 and blue #1 to give it the appearance and color of avocado. Gullible American consumers actually buy the product and consume it in large enough quantities to keep it on the shelf, thereby proving that food companies can put practically anything they want in a plastic tub and most people will not just buy it, but actually put it in their mouths! (Didn't their parents ever teach them not to put garbage in their mouth?)

If anything, shouldn't it say 'artificial guacamole dip' in the same way that fake crabmeat products say 'artificial crabmeat?' By the way, have you ever read the ingredients on artificial crabmeat? That's enough to put you into a shivering frenzy. One of the ingredients in artificial crabmeat is, believe it or not, beef plasma. That's the liquid part of blood, minus the red blood cells. If you've ever popped an infected sore and watched an amber-colored liquid ooze out, that's plasma. Apparently, it makes great artificial crabmeat if you mix it with cod and artificial colors.

But getting back to avocado and guacamole, I can only imagine what the conversation must have been in the R&D labs where they were developing these foods. Maybe one scientist said, 'Hey, wouldn't it be great if we had a guacamole-flavored dip?' The other scientist says, 'Sure. Let's put some guacamole in here. I bet it'd be good.' But the CEO comes along and says, 'Well, we can't really do that because that's an expensive ingredient, so let's not use any avocado.' And then the researcher says, 'Wow. Okay. We can just throw in hydrogenated soybean oil and artificial colors and make it look like avocado.' Then the CEO says, 'Yes and then we can sell it at the price of regular guacamole and no one will know the difference as long as they don't read the ingredients label!'

It's absolutely brilliant. What fantastic food marketers we have in this country. And by the way, I really applaud the ethics and the use of wholesome, natural ingredients by Kraft which is also, by the way, the owner of Philip Morris, the cigarette company.

If you've ever wondered why Kraft uses these ingredients in their foods, just remember that this is part of the same mega-corporation that sells a nicotine product that every doctor agrees is likely to kill you, even when used as directed.

I'm just curious how far we could actually take this concept with Kraft and other food manufacturers. Maybe we could have milk-free milk, which is really just water mixed with chalk powder in a milk carton. I bet that would be a high-profit item and consumers would chug it down by the gallon, especially if they could get some industry-paid scientist to say that chalk is good for you. Maybe they could have ham-free ham products which are packed with nothing but water and a ham-looking gelatin substance. Wait a minute. We already have that. It's called "picnic product."

Or how about a strawberry glaze that has no strawberries in it whatsoever and is made of corn syrup, artificial strawberry flavoring and artificial food coloring? Oops, I'm tripping over myself again. That already exists as well. Someone has beaten me to the punch with this brilliant food manufacturing idea.

Come to think of it, there are a lot of food products at the grocery store that really don't have any foods in them at all. They're basically just synthetic chemicals, colors, artificial flavors, fragrances, pretty packaging and hydrogenated or homogenized fats to give it some texture. That's what you're buying, folks. But thank goodness you're saving 25 on it because you clipped a coupon out of the local newspaper. Aren't we smart consumers!

I recommend that people get avocado dip from places that actually use avocado as the main ingredient. That includes Trader Joe's avocado dip. Avocados are one of my top recommended superfoods. This is a food that people should be making part of their diet. Avocados are a fantastic, healthy, nutrient-densed food that, when eaten in the raw form, offer heart-healthy oils that enhance cardiovascular health and prevent chronic disease. Avocados are also excellent in recipes far beyond simple guacamole. I use avocados blended with stevia and soy milk to make a delicious ice cream-like textured milkshake drink. It's one of my favorite recipes. You can also throw in some supergreens powder or berries, or make yourself a tropical mix by blending avocados, bananas, papayas, macadamia nuts, stevia, soy milk and ice together in one recipe. It's a delicious tropical paradise drink that's also extremely good for you.

And it isn't made by Kraft.

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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