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Kellogg's

Kellogg's launches reduced sugar breakfast cereals, but white flour content remains high

Thursday, August 19, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Kellogg's, breakfast cereals, sugar


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Kellogg's has launched reduced sugar cereals in Europe in response to what they describe as "changing consumer tastes." The cereals will have 1/3 less sugar than the familiar varieties, and will deliver slightly fewer calories and slightly less of an impact on blood sugar when consumed. I applaud Kellogg's for introducing cereals with reduced sugar content. More and more evidence is appearing demonstrating the very strong links between the consumption of sugar (or refined carbohydrates) and chronic disease such as cancer, diabetes and obesity.

However, this is only a small part of what's going on with breakfast cereals. Most of these cereals are also made with refined white flour in addition to processed sugars. That means that even with reduced sugar content, they are still very high in processed carbohydrates, and that means they will have much the same effect as high-sugar cereals even though the sugar has been slightly reduced.

Also, this reduction in sugar is not substantial. It's only a 1/3 reduction, or 33% less sugar than the full sugar brands. Healthy people don't eat cereal with any sugar at all, so a healthy cereal would be one made with whole grains that has zero percent sugar. Of course, that cereal wouldn't be very popular with consumers, and perhaps this reduced sugar product may not be popular either. With companies like Kellogg's, it all comes down to consumer demand -- they're going to make the products that consumers buy and eat, regardless of the health effects from ingredients that go into those products. Still, I do commend Kellogg's for moving in the right direction here.

Now, if we can get stevia approved as an alternative sweetener in the United States, and we can increase consumer demand for stevia-sweetened cereals, then perhaps Kellogg's can someday offer cereals made with whole grains with no added sugars whatsoever and sweetened with all-natural stevia. That would be the ideal breakfast cereal that would help fight skyrocketing rate of diabetes and obesity in the United States, Europe, and around the globe.

In the mean time, you can make your own low-glycemic breakfast cereal. Just buy a high-protein cereal like Hi-Lo -- or boil your own Quinoa -- and add stevia as the sweetener. You'll get a delicious cereal without the blood sugar impact.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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