Splenda pushing new 'essentials' line of toxic sucralose as a health product

Tuesday, February 28, 2012 by: Ethan A. Huff, staff writer
Tags: Splenda, essentials, health product

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(NaturalNews) Desperate to maintain its false brand image of being a healthy sugar alternative, the Splenda company, maker of toxic sucralose, has unveiled a new product line called "Splenda essentials" that incorporates trace amounts of B vitamins, antioxidants, and fiber as bait to convince the health-conscious community that Splenda is good for them. But do not be fooled. These products are still filled with the same toxic chlorocarbon sucralose as normal Splenda, which is linked to some very severe health problems.

Marketed as being "made from sugar, so it tastes like sugar," Splenda's main ingredient, sucralose, is basically a chlorinated sugar that the company claims is harmless because it passes right through the body unabsorbed. Utilizing the same process used to create some pesticides, however, including the now-banned pesticide DDT, sucralose is anything but an inert sweetener. Numerous scientific studies have found that sucralose is absorbed by the body when consumed, and one particular study in Japan found that up to 40 percent of it is absorbed (http://www.truthaboutsplenda.com/images/japanese_study.pdf).

Why is this such a big deal? As reported by the Alliance for Natural Health USA (ANH-USA), the absorption of chlorinated compounds can cause severe damage to the nervous system, immune system, bodily organs, microflora balance in the intestines, and glandular systems. Dr. James Bowen, M.D., a physician and biochemist, likens chlorine compounds to "nature's Doberman attack dog -- a highly excitable, ferocious atomic element employed as a biocide in bleach, disinfectants, insecticide, WWI poison gas and hydrochloric acid."

Added vitamins and minerals in Splenda essentials so minimal that they provide no real health benefits

The addition of trace levels of a few vitamins and some fiber to its "essentials" line is obviously a desperate marketing ploy by Splenda to cover all this up and convince the public that sucralose is a healthy product. But the amount of added vitamins and fiber in each Splenda essentials packet is so incredibly low that it is virtually impossible for anyone to derive any health benefits from them.

A single packet of Splenda essentials fiber, for instance, contains just a single gram of fiber, which is about three percent of the U.S. government's recommended daily allowance (RDA) of fiber. Splenda essentials with B vitamins contains about 20 percent of the RDA for vitamins B1, B5, and B6. But as we all know, the official RDA for most vitamins and minerals is too low to begin with, which means these amounts of B vitamins are basically nothing more than trace levels as well.

These added vitamins and fiber are also synthetic, which means the body will reject most of them anyway. And yet the Splenda company is making fraudulent claims that using Splenda essentials will "help support a healthy metabolism," for instance, or that the packets contain nutrients "like those found in fruits and vegetables."

These claims are patently false, especially because sucralose itself inhibits proper metabolic function and throws off digestive balance. The chemical also damages internal organs, including the liver, which is responsible for absorbing nutrients and distributing them throughout the body, as well as detoxifying the body of toxic chemicals like sucralose.

ANH-USA has filed a citizen petition with the U.S. Federal Trade Commission (FTC) to go after Splenda for its fraudulent marketing tactics. By making false claims about the supposed health benefits of Splenda essentials, the Splenda company is deliberately deceiving the public and putting the health of millions of people at great risk (http://www.anh-usa.org).

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