 Email this article to a friend  Printable Version FREE Email Newsletter
(NaturalNews) Until early 2009, Silk brand soy milk was made using organic soybeans. But earlier this year, Dean Foods (owner of the Silk brand) quietly switched to conventional soybeans, which are often grown with pesticides. But they kept the same UPC barcodes on their products, and they kept the product label virtually the same, only replacing the word "organic" with "natural" in a way that was barely noticeable. They also kept the price the same, charging consumers "organic" prices for a product that was now suddenly made with conventionally-grown soybeans.
Many retailers and consumers never noticed the bait-and-switch tactic, so they kept buying Silk, thinking it was still organic. The shift on the product label from "organic" to "natural" wasn't well understood by consumers, either. Many consumers continue to think that the term "natural" is basically the same as "organic," when in fact they are almost opposites. The term "natural" is entirely unregulated, and almost anything can be claimed to be "natural" even when it's sprayed with pesticides or treated with other chemicals.
This bait-and-switch ploy continued throughout 2009 until a few watchdog organizations started to catch on to the covert switch. In late October, the Cornucopia Institute (www.Cornucopia.org) accused Target stores of misleading consumers by advertising Silk products using the old "organic" labeling even though the product being sold in stores was not organic. Cornucopia's Mark Kastel accused Target and Dean Foods for "blurring the line between organic and natural," thereby confusing consumers while boosting profits from the more lucrative sales of non-organic products sold at organic prices. (http://www.cornucopia.org/2009/10/o...)
Meanwhile, a Sunflower health food store in Texas also found itself caught up in the bait-and-switch tactic. It had been reordering Silk for months, thinking the product was still organic. But now, after discovering the scam, the store posts a hand-written sign in front of the Silk products, warning consumers with this message: "Silk is no longer organic."
"We don't want to be part of customer deception," said the store owner in a Star-Telegram interview.
According to that same story, food retailers in California, Delaware and Texas were also duped by Silk's bait-and-switch scheme, only discovering the switch to conventional soybeans months after the switch was covertly made. Dean Foods, you see, never bothered to tell retailers they had switched from organic to conventionally-grown soybeans. They just quietly made the switch but kept the same box design and UPC codes, perhaps hoping no one would notice. And the ploy worked!
"Dean has only added to the marketplace confusion between 'natural' and 'organic,' as they definitely do not mean the same thing, and 'natural' requires no verification whatsoever," said Consumer Reports senior scientist Urvashi Rangan (see Star-Telegram article link below).
Labeling deceptionDean Foods is one of the big food giants that serves processed, factory-made foods and beverages to the American people. It's the parent company of Horizon Organic, the so-called "organic" milk maker that's been caught up in a web of deception exposed by the Organic Consumers Association (http://www.naturalnews.com/021763_o...).
Get articles like this delivered to you FREE in our popular email newsletter
|
(FREE) Thursday evening, Dec. 3 at 6pm Pacific (9pm Eastern), call in to hear the NaturalNews Talk Hour with special guests Nick Stern, Sun Warrior Protein & KC Craichy, LivingFuel - "Super Foods, Optimal Health" - Register via email to receive call-in number:
|
|
Explore NaturalPedia.com, the internet's largest natural health encyclopedia of knowledge, covering over 50,000 topics. It's free!
Visit NaturalPedia.com.
|
 FREE Report: The Five Best Anti-Viral Products to Beat Influenza, Swine Flu, Bird Flu and SARS
• Top anti-viral remedies
• Where to get them now
• Four things to avoid
• Become self-reliant
• Boost your family safety
Click here to read the FREE report now.
|
W.H.O. Declares Global Pandemic
Turn FEAR into Confidence!
Listen to the complete 3.5 hour recording on 4 audio CDs of the Health Ranger's Swine Flu Advanced Preparedness Course, covering natural anti-virals, family safety, infrastructure disruptions, quarantine, preparedness gear and much more.
Testimonials:
"Mike Adams' preparedness course turned our fears into confidence. This is POWERFUL information, coming from a trusted source. If you want to save yourself countless hours researching and getting prepared and if you want to do everything in your power to protect your family, I highly recommend the Health Ranger’s Advanced Preparedness Course."
- N. Nelson (Arizona)
"This is packed information no one should miss."
- T. Valenzuela
"Thanks Mike... during this class you covered prevention and preparedness from A to Z with integrity, brave honesty and outstanding knowledge! Thank you for your steadfast, thorough and cool-headed approach to well being. With deep gratitude for your service." - Bev
Available NOW for immediate shipping.
100% satisfaction guarantee
 NEW Product: Valley of Longevity Shampoo from the Health Ranger
• 98% Organic
• 100% Natural
• 100% Fragrance Free!
• No SLS
• No Parabens
• No synthetic chemicals
• FREE shipping in U.S. on orders over $75
Click here to read more...
|
|
|
Tuesday, November 10, 2009
Email this article to a friend
Share this article on: 
