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This is an exclusive interview with Good Cause Wellness founder Alan Friedman, who talks about antioxidants, superfood powders, agave nectar, chia seeds and his personal passion for health. Following the interview, I negotiated a discount for NaturalNews readers on one of Friedman's top-selling products. See the bottom of this article for details on that exclusive coupon code. Note: As always, I earn nothing from this promotion, and I have absolutely no financial arrangements with Good Cause Wellness or any nutritional product company. Enjoy the interview!
Mike: This is Mike Adams here joined by Alan Friedman today. He is the founder of Good Cause Wellness (www.GoodCauseWellness.com), a unique nutritional supplements company that has some exciting products and an exciting philosophy that Alan will share with all of you. Thanks for joining me today Alan.
Alan: Thank you Mike.
Mike: Now Good Cause Wellness, this is a brand new company, correct?
Alan: Yes, we are just starting up. We saw an opportunity to supply some high quality nutrients and we are going to be donating 10% of all sales, not of profits but of the sales, top line sales to Good Cause organizations. Those are organizations that we have identified as doing good things to promote healthy lifestyles and consumerism. They assist to make consumers more intelligent about their choices not only for supplements but also for the whole food supply.
Mike: Many supplement companies do donate some percentage to good causes but usually it is maybe 1% of sales or 5% of profits for example. You are saying 10% of net sales.
Alan: There is a big difference too.
Mike: That seems like a big number. How are you going to demonstrate that? Are you going to post this and make it public? What is the plan?
Alan: absolutely, we will link from our site to these sites. We will post the monies donated on a quarterly basis to these organizations and we will be having certificates from these organizations that will proclaim that we have made these donations. Therefore, everything that we do will be certainly very public.
Not so much to publicize or to promote ourselves but public to let people know that these organizations are being supported. We hope that not only will people buy products from us to support these organizations but by gaining education about these good causes, they will also make separate donations beyond what is donated through the product purchase.
Superfood powders: Antioxidant Defense SystemMike: Okay, we will talk about some of these organizations perhaps a little bit later but I would like to get to the bigger question that people have, which is the products that you have available. No matter how high your donation pledge it does not really matter if your products are not high quality and the cutting edge in delivering what you promise to deliver. What is your product philosophy and can you give us maybe two or three of your key products that you are launching?
Alan: The philosophy sounds almost silly in that we wanted to select products that we ourselves like. It is what we were looking for in the marketplace. It was not available to a great extent and products that offer consumers many benefits in a simple way so that they are not taking 50 or 60 different pills each morning. A good example of that are the two products that we have in a line called the "Antioxidant Defense System."
We have a product that is a red product and a purple product. The way to think about them is that red fruits and vegetables go into the red product and a lot of the purple are darker colored fruits and vegetables go into the purple product. I have tried a lot of nutritional supplements and mixes like this that are out there and this is by far the best tasting product that I have sampled.
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Monday, March 31, 2008
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