(NaturalNews) Consumer awareness of foods that curb heart disease and high cholesterol is driving sales of "nutraceuticals" - foods that have specific positive health effects. As nutraceutical sales have risen, approval of new foods and ingredients by American and European authorities have increased as well.
Research shows heart disease is the reason for half of all deaths in the Western world, and more consumers are aware that high cholesterol is a top contributor to heart disease. As current studies reveal the risks associated with LDL cholesterol, consumers are turning to health foods and making changes to reduce LDL cholesterol levels.
Foods that contain heart-healthy ingredients are widespread today due to customer demand. Although nutraceuticals have been added to processed dairy, meat and baked goods, health experts urge eating natural foods such as whole grains and vegetables.
Experts caution that while many consumers are increasing their knowledge of healthy ingredients, others are left in confusion over the flood of choices. One problem is that the market is filled with gimmicks and false claims. Another issue is that ads often complicate their message by listing information that is too detailed. Experts agree that it is important to avoid mixed messages by keeping facts simple and easy to digest.
Some consumers are put off from buying healthy items, protesting that they cost more. However, health advocate Mike Adams states that poor food choices contain hidden costs that show up in long-term health problems. Natural foods can protect consumers from heart conditions that lead to expensive drugs and surgery.