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Rite Aid's Comprehensive Program Helps Patients Determine Which Vitamins are Most Beneficial for Their Health (press release)

Sunday, August 21, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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Rite Aid (NYSE, PCX:RAD) announced today the launch of a new Vitamin Initiative in all stores nationwide aimed at helping customers sift through the overwhelming amount of information on vitamins and ensure they are taking the correct vitamins for optimal health.

Rite Aid's new Vitamin Initiative educates customers on which vitamins improve health for many specific health conditions. All Rite Aid stores are distributing a free vitamin answer wheel designed to show customers recommended vitamins for different health conditions, coupon offers and other vitamin tips to educate patients about the use of vitamins.

Rite Aid worked with vitamin experts to develop the answer wheel which offers customized vitamin recommendations for ten health conditions for women and ten health conditions for men. Rite Aid pharmacists are specially trained to answer customer questions about the advantages of taking vitamins and about which vitamins are best for which conditions.

"Rite Aid's new vitamin answer wheel and vitamin initiative is another way that we can offer solutions to our customers for dealing with everyday health questions," said John Learish, senior vice president of marketing. "At Rite Aid we are committed to health and wellness and we want our pharmacists to be personally involved in helping to find healthy solutions to live healthier lives."

As part of the initiative, Rite Aid also added a new vitamin section on its website, www.riteaid.com. The section offers more tips and coupons along with a wellness advisor that helps visitors navigate through the many vitamin options. The site is regularly updated with new health information and articles designed to offer the most up-to-date vitamin recommendations and information for men and women. You can also email a Rite Aid pharmacist with questions about your own personalized vitamin regime.

Rite Aid's Vitamin Initiative is part of a yearlong commitment to patient health and wellness aimed to offer patients answers and guidance on health related topics such as diabetes management, allergies and heart health. In May, Rite Aid launched its Allergy Initiative to offer solutions and help educate patients dealing with the allergy season.

Rite Aid Corporation is one of the nation's leading drugstore chains with annual revenues of $16.8 billion and approximately 3,350 stores in 28 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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