Summary
The DMA is hardly a guardian of marketing ethics. If anything, the organization seems more than willing to trample on personal privacy if it will help their members companies engage in more marketing, regardless of who it annoys. Now they've launched new marketing ethics guidelines that still don't go far enough in protecting consumer privacy.
Original source:
http://www.the-dma.org/cgi/dispnewsstand?article86
Details
The Direct Marketing Association (The DMA) today
announced that its Board of Directors voted unanimously to adopt
significant changes to The DMA's telephone marketing guidelines, and has
also introduced a groundbreaking new set of rules for the use of online
referral, or "viral," marketing.
Adherence to The DMA's Guidelines for Ethical Business Practice is a
requirement for Association membership and is strictly enforced by The
DMA's ethics committees.
New EBR definition requires that faxes can only be sent to consumers who
have inquired about a product or service within three months of their
inquiry, and can be sent to customers within 18 months of their last
payment or transaction.
About the author: Mike Adams is a natural health researcher, author and award-winning journalist with a mission to teach personal and planetary health to the public He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has authored and published several downloadable personal preparedness courses including a downloadable course focused on safety and self defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2010, Adams created TV.NaturalNews.com, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He's also the CEO of a highly successful email newsletter software company that develops software used to send permission email campaigns to subscribers. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and practices nature photography, Capoeira, martial arts and organic gardening. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Thursday, October 23, 2003
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