Summary
Marketing a website can be a process of trial and error. You can avoid the "error" part of that with these tips: First, never use spam - it's a one-way ticket to being blacklisted by the major search engines. Optimize your site for multiple-word keywords. Design your site to be "sticky" for visitors - so they'll want to come back.
Move scripts and other non-HTML code to the bottom of your pages, or put it in separate files, to avoid losing the attention of search robots. Finally, be patient - traffic building is an ongoing process, not something you do once.
Original source:
http://www.bytestart.co.uk/content/16/16_1/top-10-traffic-building-m.shtml
Details
1. Spam - The surefire way of getting your site blacklisted from the major search engines.
Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success.
3. Single Keywords - Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hit the bullseye in a traffic sense.
Multiple word keyword phrases are the key to traffic success.
Instead of going for "books", go for "thai recipe books" or whatever your target market is.
4. Poor Design - There's no way around this one.
Without links to your site from others (if they're competitors, even better), good meta information won't be enough.
Most search engines will rank your webpage according to its popularity with its peers.
6. Messy Meta Tags - It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site.
Once you've attracted your visitors, your traffic building exercise has gone well and your site looks good, what are you offering which will encourage return visits?
9. Beware of Rogue "Experts" - Before handing your hard earned money over to "Site Submission Experts", be sure to find out exactly what you're getting.
Reputable firms can help you optimize your pages, and advise you on how best to market your site to your target audience, so best to do some homework first.
If you look at your server logs, you'll see the major engine robots visiting on a regular basis, they'll pick up your changes soon enough if you can afford to wait a week or so.
About the author: Mike Adams is a natural health author and award-winning journalist with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he has authored and published several downloadable personal preparedness courses including a downloadable course focused on safety and self defense. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams launched TV.NaturalNews.com, a natural health video site featuring videos on holistic health and green living. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and enjoys outdoor activities, nature photography, Pilates and martial arts training. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org
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Friday, April 08, 2005
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