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Truth Publishing can now reveal the details of an exhaustive investigation into what may be the largest Hoodia Gordonii supplement scam operating in North America: the Pure Hoodia, Inc. company. (This article has recently been updated with even more evidence, see below for details.) In this exclusive Truth Publishing report, you'll learn how:
Revealing the scam...This story begins in mid-2004, when hoodia was appearing on the scene as an appetite suppressant. At that time, Truth Publishing purchased several hoodia products, conducted interviews, and began listing hoodia suppliers known to offer honest products. At the time, we were convinced this included Pure Hoodia, Inc. To further verify this, Truth Publishing attempted to locate laboratories in the U.S. that could conduct specimen authentication testing, but no such labs could be found (we called dozens).As the popularity of hoodia skyrocketed since mid-2004, the bulk materials hoodia suppliers in South Africa were getting squeezed. Demand was skyrocketing, but the supply of hoodia couldn't be ramped up overnight. In fact, the hoodia gordonii plant requires 5 - 7 years to reach maturity, so there was a sudden shortage of raw material.
Selling sawdust and calling it hoodiaAs Truth Publishing has now learned from a variety of interviews with the chief scientific officers at two different laboratories, the South African suppliers responded to this heightened demand by doing three things:
Many commercial buyers in the U.S. were duped by South African hoodia suppliers who used these tactics.
Bait and switchAnother favorite tactic of the suppliers was a "bait and switch" strategy: when a U.S. buyer wanted to test a sample, the South African companies provided a genuine sample of hoodia gordonii. But once a large-volume order was placed, the bulk ingredients turned out to be counterfeit. Truth Publishing can confirm that at least one U.S. hoodia supplement company is now engaged in legal action against a South African hoodia supplier who used this bait-and-switch tactic.Meanwhile, back in the U.S., hoodia supplement companies were raking in astronomical sales as demand for hoodia weight loss pills skyrocketed. With all the money flowing, some companies decided that using authentic hoodia was irrelevant. As long as people were buying the product, they apparently thought, it didn't really matter what was in the capsules. Truth Publishing can reveal that Pure Hoodia, Inc. is a company now selling counterfeit hoodia. While we believe that Pure Hoodia originally sold genuine hoodia in 2004, we have now completed (and paid for) independent lab testing that shows the Pure Hoodia product to be counterfeit.
The Microscopy test
The microscopy test conducted on the Pure Hoodia sample had no resemblance to hoodia gordonii. As the lab report states, "The characteristic cellular structures above cannot confirm the identity of Hoodia gordonii." I spoke with the lab about this, and was told that the sample was definitely not hoodia, although it was, as they explained, "A common adulteration of hoodia seen in many samples submitted by various companies." In other words, it's not only counterfeit, it's also a "common" counterfeit recipe. Even though the microscopy test is, by itself, conclusive, we wanted to conduct more testing to make certain that our investigation was covering all the bases. What test did we look at next? TLC.
Thin-Layer Chromatography
In the TLC testing, the Pure Hoodia sample turned out to have no resemblance to hoodia gordonii powder. As the report states, "The chromatographic profile demonstrated above cannot confirm the identity of Hoodia gordonii." (Translation: the sample isn't hoodia.)
High Performance Liquid Chromatography
These were three separate tests all confirming that the sample was not hoodia gordonii. The only two possible conclusions to draw from this are that either the lab has no idea how to conduct tests (highly unlikely) or that the sample isn't genuine hoodia. Truth Publishing believes that the test results are accurate and that the Pure Hoodia product is counterfeit. But this is only the beginning of the investigation. Once you take a closer look at the business practices of Pure Hoodia, Inc., plus the deceptive labeling and online marketing techniques used by the company, you will not be surprised at all by the counterfeit findings revealed above. What you are about to read may shock you. And if you were a customer of Pure Hoodia, it may in fact enrage you.
Unscrupulous business practices exposed
The likely strategy here? It seems likely that the Pure Hoodia company was trying to register trademarks for the names of competitors' products. The only purpose for a tactic such as this would be to gain ownership of competitors' intellectual property, then sue them in order to take over their domain names or product branding reputation. It's a dirty tactic, and would only be pursued by someone with a very low standard of ethics. Click on the image shown here, and you'll see the U.S. Patent and Trademark Office filing by Pure Hoodia, Inc. for the "Hoodoba" trademark on July 15, 2004. You'll also that the trademark application reveals a link to a Nevada corporation. Seeing this, we decided to follow the Nevada lead and check with Nevada's Secretary of State...
A corporate front for illicit operations
From this document, we also learned that the officer of the corporation was Darrell M. Carriger, a person who has a more substantial role in this investigation, as you will see below. It's important to note that Carriger is not the owner of Pure Hoodia, Carriger is basically a front-man for corporations set up in Nevada. For those who don't know, there are basically two reasons to set up a Nevada corporation like this: 1) for legitimate asset protection reasons, in case you happen to be a lawsuit target from unscrupulous ambulance chasers and the like, and 2) for con artists, scammers and criminals who want to be able to conduct business while making it nearly impossible for them to be sued. You can guess which category Pure Hoodia probably belongs to.
There's more to the corporate shell game, as you'll see below. But now let's shift gears and take a look at the marketing tactics of Pure Hoodia, Inc.
Deceiving consumers with rigged comparison charts
This originally appeared at http://www.thehoodiafactor.com/, but may have been changed by the time you read this. This chart purports to show a collection of various independent hoodia products along with rankings from five stars down to one star. The top three products on this chart are Hoodonii, Pure Hoodia and SlimTron. Sounds like three different products, right? Think again:
Whatever company the consumer chooses, this guy wins. And he wins big, because buying counterfeit hoodia is a lot cheaper than buying the real thing. The consumer, meanwhile, gets screwed by paying retail prices for fake products.
Stealing even more intellectual property
This was not only a blatant theft of Truth Publishing's intellectual property, it is also causing untold damage to the Truth Publishing reputation due to Pure Hoodia's editing of the content page, making it misrepresent Truth Publishing's position on their products. Sending a warning email to Pure Hoodia accomplished nothing. It was completely ignored, and the intellectual property theft continues to this day. But this part of the investigation is by no means over, because by stealing content from NaturalNews.com, the Pure Hoodia con artist has, in effect, motivated us to further pursue investigations and, potentially, support criminal charges against the Pure Hoodia owner / operator (who we will not name here, but whose identity is well known to us). You'll read more about this below. We are now fully aware of this con artist's multiple products, corporate fronts, and even his criminal history, all of which we are currently holding off on making public until we can put together a more complete investigation.
New information: Pure Hoodia rips off content from yet another hoodia websiteAfter this article was first published in March, 2005, we received hundreds of emails thanking us for pursuing this investigation and reporting our findings. We also found out that Pure Hoodia has been busy stealing content from other websites as well. Virtually all content from the Australian website Hoodiaman.com was ripped off by Pure Hoodia and posted at the Pure Hoodia website.Naturally, the original author of the content (Hoodiaman.com) was appalled and has been trying to get Pure Hoodia to take their content down, but it has been no use. The Pure Hoodia con artists believe they can freely steal content and scam the public without repercussions. And so far, that's exactly what they've been able to get away with.
Pure Hoodia, Inc. violates federal labeling lawsThinking that a con artist who would sell counterfeit hoodia, steal feature articles, play nasty trademark games with competitors, deceive consumers with bogus product comparison charts and use Nevada shell corporations might also be up to other questionable activity, we decided to find out if the Pure Hoodia product was possibly violating federal labeling laws. As it turns out, we were right: the Pure Hoodia product is deceptively labeled and is right now being sold in violation of federal laws and FDA regulations.To find this out, we purchased a high-end digital scale called the i2600. It is accurate to .1 grams (1/10th of a gram) and is calibrated with a 1kg weight (1000 grams).
Then we read the Pure Hoodia product label, which claims 400mg of hoodia powder per capsule. Using that figure, the total weight of 10 capsules should be, of course, 4g, plus the weight of the empty capsules (.9). This means that if the capsules were properly filled with 400mg of hoodia powder each, the resulting total weight of capsules plus powder should be 4900mg, or 4.9 grams.
The bottom line? Pure Hoodia capsules only contain 290mg of powder each, not 400mg. Of course, even if they were to contain 400mg of powder, the powder is counterfeit hoodia to begin with. But what this indicates is a double scam: the powder is counterfeit, and customers are being short-changed on the dosage.
Pure Hoodia uses the wrong capsulesA closer look at the capsules used by Pure Hoodia reveals the problem: the company is using capsules that are too small to hold 400mg of powder. The capsules themselves are simply too tiny.
This is why a careful weighing of these products reveals the Pure Hoodia capsules to only contain 290mg of powder, far short of the 400mg claimed on the label. This puts Pure Hoodia in violation of product labeling laws.
Here, we see the Hoodoba company's capsules weighing 6.1 grams. Subtracting the weight of the empty capsules (.9), that leaves us with 5.2 grams (5200mg) of powder in 10 capsules, or 520mg in each capsule. This means the Hoodoba company is actually over-delivering, giving customers MORE hoodia than required.
As you can see then, other (honest) hoodia companies are delivering 400mg or higher per capsule.
The bottom lineAs you can clearly see from this report, the assertions made about Pure Hoodia, Inc. at the beginning of this report are well documented and fully backed by hard evidence. Truth Publishing believes that the Pure Hoodia company is operating a hoodia scam, deceiving customers on multiple levels, and flouting the law in order to make a fast buck by riding the wave of popularity for a weight loss product.They are, in effect, preying upon the desperation of people who are trying to lose weight with hoodia gordonii as an appetite suppressant, and in doing so, they are discrediting the entire hoodia industry. Furthermore, until Truth Publishing initiated this investigation, no consumer safety organization, nor the FTC, nor the FDA were working on putting a stop to this. Pure Hoodia likely could have continued selling bogus products to unsuspecting consumers for many months or years. It's almost as bad as the pharmaceutical industry, except for the fact that bogus hoodia powder probably doesn't kill people like prescription drugs do (prescription drugs kill at least 100,000 Americans each year, and that study was conducted before the truth came out about COX-2 inhibitor drugs that may have killed tens of thousands more). But many of the marketing tactics are the same: distort the truth, deceive customers, and disseminate propaganda masquerading as "public educational materials" such as the hoodia comparison chart shown earlier. Certainly, the lack of ethics shown here by Pure Hoodia, Inc. mirrors the dishonesty at large pharmaceutical companies who push hard to sell dangerous products to customers in order to maximize shareholder value and annual profits. If you think this hoodia scam is bad, you should learn more about the drug racket in this country and how the FDA rubber stamps dangerous (even deadly) drugs in order to prop up the profits of Big Pharma.
Action item: What you can doIf you have purchase products from Pure Hoodia, Truth Publishing strongly urges you to take the following steps:
NaturalNews receives threatening email from Pure HoodiaFollowing the first publication of this report, we received a threatening email signed by Pure Hoodia, Inc. The subject was, "You have been dooped! [sic]" The email went on to say, "I sure hope that you have deep pockets because our lawyers are going to take you and your stupid little website down! ...you will be bought to justice for slander reguardless [sic] of your intent!"This is interesting for a couple of reasons. First, it indicates that the Pure Hoodia people can't spell. Secondly, it's a good demonstration of the operating tactics of this con artist: steal from everybody you can, rip off the public with counterfeit products, then threaten those who shed light on your scam. They obviously hold some faint hope that by sending threatening emails that look like they were typed by a high school dropout, they can frighten Truth Publishing into retracting this story. It would be rather hilarious to see Pure Hoodia attempt to take all of this to court, because then there would be a public record of all the evidence presented here, plus more that we haven't yet published. And that's the last thing they want. They don't want any of this to come to light. They want to keep it buried and uninvestigated. As long as nobody knows the truth, they can keep running the scam. Take notice of a couple of things about Pure Hoodia: 1) They never reveal actual names of people running the company. Even the email we received wasn't signed by a person's name. 2) It's run out of a PO Box and they never print a physical street address. 3) Emails from Pure Hoodia come from "freebie" email accounts. Basically, these people (person, actually) don't want to be tracked down. Everything's a front, starting with the Nevada corporations (all three, plus more, actually).
All of a sudden, Pure Hoodia welcomes your refund request!Also following the publication of this investigation, Pure Hoodia has posted a message on their website reading, "It has come to our attention that our competition along with a so called Independent Consumer Guide and a Consumer News Alert website is trying to discredit the contents of our Pure Hoodia capsules so let it be know that if for any reason you are unsatisfied with our Pure Hoodia or Pure Hoodia Plus product feel free to return the unused portion along with your original invoice within 60 days from the time your paypal payment was received for a full refund!"Why are they making this offer? Because, of course, they don't want the merchant account chargebacks. You see, they know that the only way they can keep scamming people is to keep their ecommerce merchant account up and running. If enough people request chargebacks, then their ecommerce chargeback rate goes through the roof and, eventually, gets yanked. And if they don't have ecommerce running, then they can't keep scamming people online. So now all of a sudden, they're welcoming product returns. What's really interesting about this statement on their website, however, is that they're calling us a "so-called" independent consumer guide, and yet they are the ones operating their own rigged comparison websites as exposed in sections above. Interesting, huh? The fact is, we really are independent. And Pure Hoodia or anybody else can look all they want, there is absolutely no payola, no funny business, no kickbacks, etc., between Truth Publishing, myself, or any company or product we recommend. We're 100% clean, 100% independent. Which is, of course, why we tell it like it is. And that infuriates those who are used to calling the shots just because they're writing the checks.
What Hoodia products can you trust?As this investigation reveals, not all products in the hoodia industry can be trusted. Truth Publishing is currently in the process of testing other hoodia products, and we hope to be able to bring that information to the public as quickly as possible (although, keep in mind, it is rather expensive for us to continue to do product testing, given that we receive no financial benefit whatsoever from sales of hoodia products, and we do not accept payments from hoodia companies).In the mean time, here are the three hoodia supplement companies we have verified are using genuine hoodia gordonii:
There certainly may be other companies who are also selling honest hoodia products. As of this writing, however, Truth Publishing has only been able to verify the three companies listed above. None of these companies pay to be listed here, nor has Truth Publishing received any funds whatsoever from these companies or the sale of their products. Our research results are NOT for sale (unlike some other so-called "consumer" supplement testing companies on the Internet).
Absolutely no payolaJust to reiterate, this investigation was conducted at considerable cost and effort to Truth Publishing. We spent well over $1,200 on lab tests, equipment and hoodia samples. We also spent countless hours conducting this investigation, interviewing various people, writing this report, and so on. Yet we have not been compensated in any way. No person or company has paid us to create this report. We receive no financial benefit whatsoever from the sale of any products mentioned here.
Permission to reprint is grantedYou may freely reprint this report, along with the images and documents, as long as full credit and a link is given to http://www.NaturalNews.com. Please spread the word about this hoodia scam to prevent others from being scammed.
A message from Mike Adams
If you found this investigation and report to be valuable, you may be very interested in the Health Intelligence Files. In the Health Intelligence Files, I use the same hard-nosed investigative know-how you've seen demonstrated here to find little-known strategies for preventing and even reversing chronic disease.
What kind of diseases am I talking about? Cancer, diabetes, heart disease, Alzheimer's, arthritis, asthma and many more. Even though these diseases are now rampant in our nation, the good news is that every one of them is preventable, if not outright beatable by using cutting-edge health strategies that very few people know about, and almost no one is willing to talk about publicly for fear of FDA censorship. I used many of these strategies to transform my own health from a state of chronic pain, borderline obesity and diabetes to a state of "perfect health" according to my naturopathic physician. I've posted my own blood chemistry statistics to prove it: click here to see my HDL cholesterol of 62 and LDL cholesterol of 67. I've invested thousands of hours, done the hard research, and uncovered the most potent health transformation strategies published anywhere in the world. And through Truth Publishing, these are now available to a handful of people each month who truly desire to achieve outstanding human health. Access to this information is strictly limited to a small number of people each month, and as of this writing, there are only a few access privileges remaining. To learn more, visit the Health Intelligence Files.
This entire report is copyright(c) 2005 by Truth Publishing, Inc. Permission is granted to reprint. DISCLAIMER: While the information presented here is deemed accurate at the time of publication, Truth Publishing is not responsible for accuracy errors. Nothing in this report is intended as medical advice of any kind. This information is provided as-is, with no warranty of any kind. Your use of this information is subject to the Terms and conditions of the NaturalNews Network.
About the author: Mike Adams is a natural health author and award-winning journalist with a passion for teaching people how to improve their health He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams co-founded NaturalNews.TV, a natural health video sharing site that has now grown in popularity. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder and CEO of a well known email mail merge software developer whose software, 'Email Marketing Director,' currently runs the NaturalNews email subscriptions. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. He's also author a large number of health books offered by Truth Publishing and is the creator of numerous reference website including NaturalPedia.com and the free downloadable Honest Food Guide. His websites also include the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the innate healing ability of the human body. Related CounterThink Cartoons:
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