Summary
Since chocolate is now well known for its positive effects on the mind and in the bedroom, more companies are using this treat for more than sinfully delicious snacks. Thanks to its soothing yet sexy aroma, chocolate is now being used in such products as shampoo and conditioner, body care products, bath scents and scented candles.
Original source:
http://www.usatoday.com/money/industries/retail/2005-02-13-chocolate-usat_x.htm
Details
A gift of chocolate this Valentine's Day can be an indulgence that pleases the senses without adding pounds to the body.
That's because chocolate is becoming an increasingly hot ingredient for a wide variety of products in the estimated $13 billion market for personal pampering --- skin care products, bath products, cosmetics and candles.
Chocolate's reputation for enhancing feelings of well-being, for comfort and for sensuality have hastened its adoption in aromatherapy products.
"Indulging your senses is becoming a key component of the pampering process.
It captures the sheer delight of treating yourself to a luscious desert," says Anthony Hebron of Limited Brands, which sells an array of such chocolate-laced products through its Bath & Body Works stores.
The beauty retailer has a "cookbook" of chocolate for the hair or body.
It includes shampoo, conditioner and body wash in white chocolate hazelnut cake and chocolate cream coffee, as well as café au lait "flavors."
Chocolate Fondue, from the retailer's Tutti Dolci line of fragrant body care and home fragrances, is intended to mimic European sweets with a blend of dark chocolate, toffee and vanilla, with a hazelnut accent.
Available are lotion, lip gloss, body wash and candles.
Cocoa Therapy beauty and wellness products offer an instant chocolate fix.
The aroma, in bath scrub, body butter and a roll-on stick, soothes as it's rubbed over pulse points.
The drugstore chain's scented candles shaped like
chocolate bonbons are packaged in a gold box with ribbon --- much like Godiva chocolates are packaged.
The candles complement its Pure Spring shampoo, conditioner and body wash combination in chocolate fudge.
"A lot of consumers are taking to the fact that chocolate is out there to enjoy in other ways," says spokeswoman Jody Cook.
About the author: Mike Adams is a natural health author and award-winning journalist with a mission to teach personal and planetary health to the public He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he is well known as the creator of popular downloadable preparedness programs on financial collapse, emergency food storage, wilderness survival and home defense skills. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams created TV.NaturalNews.com, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and practices nature photography, Capoeira, martial arts and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org
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Wednesday, March 02, 2005
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