Summary
The advertising slogan for Splenda claims that it "tastes like sugar, because it's made from sugar." The reality is far different from their advertising claim however. Splenda is actually sucralose, which is a highly processed substance. The FTC has been brought in to research their claims.
Original source:
http://www.healthtalk.ca/sugar_dispute_021605_80992.php
Details
Sugar growers and consumer groups claim the maker of the sugar substitute Splenda uses misleading advertising claims and marketing practices to promote their product.
They say the slogan "Made from Sugar, So it Tastes Like Sugar," confuses consumers into believing that Splenda contains real, all-natural sugar.
Splenda is a highly processed chemical substance called sucralose, which is manufactured in a chemical plant, the group said in a press release.
They want the U.S. Federal Trade Commission to investigate the advertising claims.
Splenda which is marketed by McNeil Nutritionals is a division of Johnson and Johnson.
"Splenda is not grown in a field.
It is made from a chemical process in an industrial plant," said Andy Briscoe, president of the U.S. Sugar Association.
A spokesperson for McNeil Nutritionals says sugar is used to make one of the ingredients in Splenda.
The company has filed court papers against the Sugar Association for claims it made against Splenda.
About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a strong interest in personal health, the environment and the power of nature to help us all heal He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org
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Sunday, February 27, 2005
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