Summary
Fans of soda can finally rejoice as a slightly healthier soda alternative is due to hit the market soon. 7-Up Plus is a new variation of soft drinks that combines Vitamin C, berry flavoring and pink coloring into a low calorie alternative to sugar-laden colas made with high-fructose corn syrup.
One 8 oz serving contains 10% of the daily recommended allowance of calcium and vitamin C, which will appeal to soda drinkers looking for a healthier lifestyle but who don't want to give up their cola habit. In a highly competitive market, it remains to be seen if 7-Up Plus can register impressive sales, especially following the recent release of Pepsi's Sierra Mist.
Original source:
http://www.usatoday.com/money/industries/food/2004-08-15-7up_x.htm
Details
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Cadbury Schweppes (CSG) on Tuesday will introduce 7Up Plus, the latest in the industry's trend toward better-for-you soft drinks.
- The company hopes the low-calorie drink with doses of fruit juice, calcium and vitamin C --- and a little pink coloring and berry flavor --- can help revive a struggling 7Up brand.
- "It's a healthy version of the soft drink, and it's got great flavor and taste," says Randy Gier, 7Up's executive vice president of marketing.
- Clear, caffeine-free lemon-lime drinks such as 7Up have traditionally been perceived as healthier than colas and fueled soft-drink growth in the 1990s.
- Lemon-lime volume in supermarkets this year is down 4.6% vs. a drop of 1.7% for all carbonated soft drinks, according to industry tracker Beverage Digest.
- The $64 billion soft-drink industry's healthier trend is being driven by a loss of sales share by its flagship fizzy drinks to juice and water options.
- Lemon-lime's healthier perception may make consumers more likely to take a better-for-you spin in that category.
- Coke's Diet Sprite will be renamed Sprite 0 by Labor Day.
- Plus has 10% of recommended daily levels of calcium and vitamin C and 10 calories per 8-ounce serving.
- New York University nutritionist Lisa Young says a good diet already supplies sufficient calcium and vitamin C. "Trying to sell it because it has calcium and vitamins is pure marketing," she says.
- "But it certainly beats a regular 7Up that has more sugar."
- Morgan Stanley beverage analyst Bill Pecoriello says Cadbury might do better to focus on Diet 7Up.
- Ads for 7Up Plus by Young & Rubicam in New York feature Kelly Ripa and Regis Philbin in one and Sex and the City stars Cynthia Nixon and Kristin Davis in another.
About the author: Mike Adams is a natural health researcher, author and award-winning journalist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams launched TV.NaturalNews.com, a natural health video site featuring videos on holistic health and green living. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and enjoys outdoor activities, nature photography, Pilates and martial arts training. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org
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Saturday, September 04, 2004
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