Summary
Google, Inc. is increasing investment in its advertising and search businesses, according to an announcement the newly-public firm made at its first analyst day. The company says its advertising products are most popular with mid-sized companies, and it wants to expand into both the large and small company markets.
Original source:
http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=7586385
Details
Web search leader Google Inc. is focusing investment on expanding advertising services and improving Internet search, the Web search leader said on Wednesday at its first analyst day as a public company.
Google Chief Executive Eric Schmidt said Google's current advertising services are most popular with medium-sized companies and that it is working on products to serve the largest and smallest advertisers.
Google's mid-market advertising business is highly automated and low cost.
Very small advertisers are more likely to not have Web sites or be unfamiliar with Internet search advertising that drives virtually all of Google's revenue.
The company recently increased the number of people devoted to direct sales and to helping large advertising customers track the performance of their Web search ad dollars.
New Web search entrant Microsoft Corp. (MSFT.O: Quote, Profile, Research) has not said whether it will build its own Web search advertising services.
It currently partners with Overture Services, Yahoo's Web search advertising provider.
In all, Google said it would put about 70 percent of its investment toward its core Web search and advertising businesses.
Schmidt said the business side of the company is run in a traditional way while the product development side is more creative.
"We're in this to make money," said co-founder Larry Page, although he added that Google will not try to drive revenue with each of its products -- which range from local, news and image search to free online e-mail and photo management services.
Google shares closed down 3.6 percent at $191.58 on the Nasdaq, ahead of IPO-related lock-ups expirations that are slated to expire on nearly 177 million shares early next week.
About the author: Mike Adams is a natural health author and award-winning journalist with a passion for teaching people how to improve their health He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams created TV.NaturalNews.com, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds.
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Thursday, February 17, 2005
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