People are lighting boxes on fire, throwing cases of it in the trash, and Bud Light is even offering to buy back some unsold or expiring cases from certain retailers who can’t move the product, reports said this week.
"This is because people are MAD at Bud Light for going woke with a controversial figure that most people in America do not support, also known as Dylan Mulvaney, the biological male who puts on ‘womanface’ and inadvertently mocks real women, takes jobs that could have gone to women, and is – for lack of better words – simply bad for society in general," an op-ed in USA Journal News noted on Tuesday.
Based on data provided by Bump Williams Consulting and NielsenIQ, Bud Light experienced a considerable decline in sales. Specifically, during the week of May 6, sales dropped by 23.6 percent compared to the previous year. Additionally, sales for the week ending April 29 also decreased by 23.3 percent, indicating a consistent downward trend in Bud Light sales, the New York Post added.
BREAKING: Bud Light boycott is not slowing down as sales worsened for the sixth consecutive week for the beer giant.
Bud Light sales were down 24.6% for the week ending on May 13th when compared to the year prior.
Coors must be happy about the Bud Light catastrophe considering… pic.twitter.com/tYzdVIOkrU
— Collin Rugg (@CollinRugg) May 22, 2023
"This boycott is going strong because consumers have so many other products they could purchase instead of Bud Light. It’s almost like Bud Light and other products made by the same company could go extinct and no one would really care because there’s just THAT many options to chose from," USA Journal News noted further.
ABC News went on to add that sales of Bud Light fell nearly 25 percent during the week ending on May 13 compared to the same period a year ago, according to data.
“Generally, boycotts get called and have very little effect,” Gerald Davis, a professor of organizational behavior at the University of Michigan Graduate School of Business, said. “For now, everybody is mad.”
Following the unsuccessful Mulvaney campaign, marketing executives have been diligently exploring strategies to rehabilitate the tarnished reputation of Bud Light. They have assured beer distributors in the United States that significant investments will be made to revive the brand, considering that spending experienced a significant decline last year, The Post Millennial reported.
Bud Light is manufactured by Anheuser Busch, and according to The Post, many of the brewery's brand sales are off.
"Budweiser, down 9.7 percent versus an 11.4 percent drop a week earlier; Michelob Ultra, down 2.9 percent versus 4.3 percent; and Natural Light, down 2.5 percent versus 5.2 percent the previous week," The Post noted.
The Post Millennial has more:
While Bud Light continues to see a steady decline in sales, the American beer giant's competitors are seeing sales spike. Pabst Blue Ribbon was up 21.6 percent in the week of May 6, compared to an 18.9 percent increase the previous week, the outlet reports.
Anheuser-Busch chief executive, Michel Doukeris has attempted to distance the company from the Mulvaney partnership and told investors during an earnings call last week, “We need to clarify the facts that this was one can, one influencer, one post and not a campaign.
"Anheuser-Busch really made a huge mistake in going woke, because now they’re suffering from the “go broke” part of a famous Internet saying that gets hot on social media every time a brand does something terribly wrong – like support a man dressed as a woman instead of using a real woman for the job," the USA Journal News op-ed concluded. "At some point the brands may learn their lesson when it hits their wallets and stock value."