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These two top 'science' journals rejected an ad by Dr. Bronner because it detailed true facts about GMOs

Dr Bronner''s

(NaturalNews) Dr. Bronner's Magic Soaps, a company started by a third-generation master soapmaker, produces all-natural soaps using high-quality ingredients like organic essential oils, natural vitamin E extract from sunflower seeds and citric acid. No chelating agents, dyes, whiteners or synthetic fragrances are added to Dr. Bronner's soaps, and their eco-friendly packaging uses plastic cylinder bottles that are made from 100 percent recyclable materials.

Considering the company's environmentally sensitive business model, it's no surprise that Dr. Bronner's Soaps is outspoken about the dangers surrounding GMOs and the impacts of intensive pesticide application on GM crops.

Dr. Bronner's Magic Soaps recently made a bold move after running a full-page ad[PDF] warning about the negative impacts of GMOs. Entitled "Herbicide and Insecticide Use on GMO Crops Skyrocketing While Pro-GMO Media Run Interference: Former EPA Senior Scientist's New Article Sets Record Straight," the ad summarizes a paper written by Dr. Ramon J. Seidler called, "Pesticide Use on Genetically Engineered Crops," which describes the widespread failure of the Bt insecticidal trait in GM corn.

Written by the company's president, David Bronner, the ad describes how plants genetically modified to tolerate heavy doses of glyphosate have contributed to the emergence of superbugs, as pests become resistant to herbicides. The ad compares the overuse of antibiotics in factory farms and the development of "supergerms" to pesticide overuse and "superweeds" and "superbugs."

Dr. Bronner's ad also acknowledges the adverse environmental impacts that neonicotinoids (neonics) are having on non-target organisms such as pollinator insects, and the way they're polluting our food and water.

"We are running these ads because the public needs to know that rather than reduce pesticide inputs GMOs are causing them to skyrocket in amount and toxicity," said David Bronner.

Dr. Bronner's $10K anti-GMO ad canceled at the last minute due to fear of retaliation from GMO industry

Dr. Bronner's soaps was ready to pay nearly $10,000 for the ad to be published on page 1 of the October 24 issue of Science magazine. However, after working out all the details and being one email away from submitting payment, Science magazine's East Regional Sales Manager canceled the ad at the last minute, stating that the CEO along with the board were "concerned about backlash" and "potentially getting into a battle with the GMO industry."

Only revealed by her first name, Laurie, the sales manager wrote:

This has gone up the ladder quite far and our CEO along with the board have come back saying that we cannot accept the ad.

Nature magazine also refused to run the ad after attempting to sideline it into a small biotechnology journal rather than their main journal. However, the ad did run between October 15 and November 1 in The New Yorker, Scientific American, Harpers, Harvard, The Nation, Mother Jones, The Progressive and Thrive magazines.

"I'm concerned how cowardly the leading scientific publications in the world are being here, although I appreciate Science's upfront explanation in writing. Science and Nature magazines, along with the scientific enterprise in general, are already embroiled in this mess," Bronner said.

In the ad, Dr. Bronner's highlights the way mainstream pro-GMO media promote GM crops while ignoring the complete failure of Bt crops, as well as the dangers that they pose to people and the environment.

"It's embarrassing that in the land of the free we don't even know whether our food is engineered to be saturated in pesticide"

The ad also warns about the government rubber-stamping the pesticide industry's next-generation herbicide-tolerant crops resistant not only to glyphosate but also to high doses of 2,4-D and Dicamba, leading to huge increases of chemicals being sprayed on our food.

"The truth of the matter is the chemical industry has bought the seed industry and both political parties in this country, has pulled the wool over our media, political and scientific elites."

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