SunWarrior Challenges NaturalNews Community to Build a Better Protein Bar

Monday, August 11, 2008 by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: protein bar, health news, Natural News

(NaturalNews) Following my previous review of SunWarrior protein (https://www.naturalnews.com/023547.html), I've kept in touch with SunWarrior founder Brent Hauver. Recently, he called and explained he was considering formulating a SunWarrior Protein Bar, using only 100% natural, mostly raw, mostly organic, vegan-friendly ingredients. When he asked what I thought should go into the bar, I mentioned that NaturalNews readers would be the best people to ask, because they are the most well-informed, discerning natural health consumers in the world. And thus began the SunWarrior NaturalNews Challenge, where Brent is now challenging NaturalNews readers to come up with the best natural protein bar in the world.

This is where you come in: I've created a detailed survey where you can participate in an unprecedented event: The open-source creation of a new, natural protein bar based on the input of thousands of readers from NaturalNews! And -- this is the cool part -- if you wish, your name will be listed in the credits of the bar!

You can go straight to the survey here: http://fs8.formsite.com/Arial/ProteinBar/

There, you'll be able to tell us exactly what you want to see in a natural protein bar. What sweeteners do you prefer? How many total calories? How many grams of protein? What ingredients would you like? You can directly influence the formulation of this bar by taking part in this survey and joining the first open-source product formulation event in the history of the natural health industry.

Why many minds are better than one

This is an historical event. Never before has a natural products company reached out to a community of well over one million readers to ask for help in formulating a product. Usually, companies just produce what they want, or what they think you'll like. Very rarely do they actually ask a large group of discerning natural health consumers what YOU would like.

But that's exactly what we've done here, and this gives you an opportunity to directly influence the formulation of a protein bar that's headed for greatness. If we get the formulation right, and consumers really like the bar, this could turn out to be the leading natural protein bar in the industry. It's the only one, for certain, based on SunWarrior protein (which is my #1 plant-based protein supplement). You might ultimately see this bar in Whole Foods and other health food stores.

When you take the survey, you even get to vote on the name of the bar!

But there's even more to this story...

After telling Brent I would be thrilled to contribute my time and effort in connecting NaturalNews readers to his new protein bar formulation, I mentioned something that I think you'll agree with: If the NaturalNews community comes up with the bar formulation, then the NaturalNews community should get a royalty on the bar, don't you think?

So I suggested that if SunWarrior chooses the formulation created by NaturalNews readers, then a small royalty on the sales of the bar should come back to NaturalNews to support this community. That way, we all get rewarded for the concept that we've collectively created. Those royalties, of course, would be used to fund NaturalNews operations: Videos, podcasts, cartoons, investigative articles and much more. It's all about bringing you better, more useful content to enhance your health and protect your health freedom.

But earning this royalty is not a 100% sure thing. We actually have to come up with a formulation that SunWarrior really likes. If they don't choose our formulation, then we earn nothing. But if they do choose our formulation, we could potentially earn an ongoing royalty that would help NaturalNews fund operations for years to come -- all by licensing the NaturalNews protein bar formulation to SunWarrior!

How you can help NaturalNews create a winning natural protein bar right now

So now it's up to all of us -- members of the NaturalNews community -- to create a formulation that's the best in the industry. Let's create the natural protein bar that WE want to eat, shall we? And then we'll finally have the bar we want, and it will be so much better than the more common protein bars on the market that just aren't up to the level of NaturalNews readers.

So consider this: What do you really want in a natural protein bar? We want it to use high-end ingredients, to taste fantastic, and to be affordable and healthy all at the same time. That's a tall order, but with your participation, I'm optimistic that we can collectively achieve the right formulation that results in a winning protein bar!

To participate, simply take the survey here: http://fs8.formsite.com/Arial/ProteinBar/

This is your chance to help formulate a new protein bar from the ground up! And it's a rewarding way to be part of an exciting open-source challenge that's never been attempted before in the natural health community!

Pioneering a new trend in the natural products industry?

When it's all complete, this will be the first community-created natural protein bar in the world. And you know another cool part? You can optionally enter your name on the survey and you'll be given credit for taking part in the bar's formulation! Yep, there will be a full page of credits on SunWarrior.com (and NaturalNews.com) that lists all the people who took part in the formulation.

So you'll be able to actually see your name as one of the participants who created this bar. Pretty cool, huh?

You'll also be taking part in this unprecedented product formulation process that's never been done before. This is a pioneering idea for the industry, and if we make it work, it could be the start of a revolution in community-based product formulation activities. Imagine if ALL the natural health companies asked their customers what they wanted before they finalized all the formulations? I think it's a fantastic idea! After all, it's the consumers who are ultimately buying these products, so shouldn't these companies ask the consumers what they want in the first place?

Be part of this SunWarrior / NaturalNews innovation. And help make history in the natural products industry!

Take the survey now at: http://fs8.formsite.com/Arial/ProteinBar/