Home
Newsletter
Events
Blogs
Reports
Graphics
RSS
About Us
Contact Us
Write for Us
Media Info
Advertising Info
Food marketing

Spam with eggs: Advertising logos to be imprinted onto grocery store eggs

Tuesday, July 18, 2006 by: NewsTarget
Tags: food marketing, commercialism, health news


Most Viewed Articles
https://www.naturalnews.com/019684_food_marketing_commercialism.html
Delicious
diaspora
Print
Email
Share

(NewsTarget) Why channel surf when you can check your eggs for information on TV shows? With CBS' new "egg-vertising" you can, as the company plans to start using laser imprints of its logo and those of popular shows on about 35 million eggs in September and October.

George Schweitzer, president of the CBS marketing group, said he hoped the pun-laden ads would be cause for laughter in kitchens across the United States. "We've gone through every possible sad takeoff on shelling and scrambling and frying," he said. "It's a great way to reach people in an unexpected form."

Bradley Parker, founder of EggFusion, quickly saw the potential of his technology within the world of advertising. "It's unlike any other ad medium in the world, because you are looking at the medium while you are using it," he said, adding that his company would also etch ads for charities.

Illinois-based EggFusion originally used the process to laser-etch the date on eggs during the washing and grading process, as a way to reassure customers who were afraid they were getting old eggs in new cartons.

The etching is superior to ink marking because it can't be wiped off or altered without breaking the shell. It takes only 34 to 73 milliseconds, so it does not noticeably interfere with egg production.

Egg producers, distributors and retailers will have to pay an undisclosed amount to etch the eggs with the ads, but they will also share in the revenues.

###


Receive Our Free Email Newsletter

Get independent news alerts on natural cures, food lab tests, cannabis medicine, science, robotics, drones, privacy and more.


comments powered by Disqus


Natural News Wire (Sponsored Content)

Science.News
Science News & Studies
Medicine.News
Medicine News and Information
Food.News
Food News & Studies
Health.News
Health News & Studies
Herbs.News
Herbs News & Information
Pollution.News
Pollution News & Studies
Cancer.News
Cancer News & Studies
Climate.News
Climate News & Studies
Survival.News
Survival News & Information
Gear.News
Gear News & Information
Glitch.News
News covering technology, stocks, hackers, and more