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Sea salt

Interview: Organic New Zealand sea salt from Wind and Sea Imports

Saturday, June 25, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: sea salt, New Zealand, trace minerals


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Mike: I'm talking with David Heine, president of Wind and Sea Imports. We're talking about sea salts. This is a hot item right now. What's special about your brand?

Heine: Table salts and sea salts of the world typically have bleaching agents, anti-caking agents, leaching agents and other processing agents used in producing the product. Typically, the product goes under a tremendous amount of stress and all the trace minerals that are present in sea salt have been stripped out, which is why the other salts have such a white, uniform appearance. They're just manufactured products, really. Our sea salts and some other sea salts, the French sea salts included, are completely clear. They have absolutely no additives and are taken straight from the ocean, evaporated by the sun and wind only. That's the reason these salts may have a little bit of an off color; they maintain their trace minerals.

These products are broken down into their specific crystal size. They're washed in brine taken from the ocean the salts came from; this keeps the trace-mineral aspect present. They are very healthy for you. The magnesium and potassium levels in this product are higher than what's found in processed salts. Some say that it adds to the flavor. Another feature is that these products taste differently according to the region they came from. If you get a product from salt fields of France, it tastes different from the salt from fields in New Zealand and different from salt from fields in Australia.

Mike: Why is that?

Heine: It's due to different mineral contents in specific ocean regions. It depends on what the concentrations of different minerals are in a region. You can imagine that for Europe, which is a much more highly industrialized area, the sea water's a little bit different. The closest continent to us is Antarctica, and that's why our product is very, very clean. This is as white as it is, coming straight out of the solar drying ponds. It is amazing.

Mike: Do you distribute through the retail channel?

Heine: It's retail and food service, meaning restaurants, retail and natural-specialty stores. I think there's enough buzz that it can get to the next level and go to mass markets. There are a lot of folks asking for it. The bigger stores like Ralph's and Bonds do have some sea salts, but the salts we see on their shelves have anti-caking agents. So just because it says "sea salt" doesn't mean that it's not a processed form.

Mike: Are you certified organic?

Heine: We're certified organic by BioGrow New Zealand, which is accredited by IFOAM International.

IFOAM rep: The IFOAM accreditation of BioGrow probably has international recognition or recognition in the States. BioGrow New Zealand is the accrediting body in New Zealand, and it is IFOAM certified. IFOAM is The International Federation of Organic Agricultural Movements. It is a third party agreement between the USDA and BioGrow New Zealand.

Mike: Does IFOAM review the documentation or the product?

IFOAM rep: IFOAM basically gives the approval to BioGrow to go out and give the accreditation as an IFOAM-accredited certifier.

Heine: It's similar to how Quality Assurance is a certifier for the USDA; it's the same situation. IFOAM checks out their qualifications and then hires them as their agents.

Mike: Okay, so your main point was that the location lends itself to a better tasting product.

Heine: Yes -- a better tasting product and a pure product. Obviously, New Zealand has that buzz about it that it's just pure and authentic.

IFOAM rep: The particular part of New Zealand where the salt is made is the Southern Ocean at its starting point. So the salt is made from very nice, clean, raw material. Also, the closest land masses are Antarctica and South America, so it's very free of pollutants.

Mike: Who is sponsoring this [convention] booth?

Heine: New Zealand trade. The idea is to expand our products into the grocery market.

Mike: Can you name a couple of stores where readers can see your product?

Heine: Molly Stone's and Whole Foods. Other than those, we're really in a lot of mom-and-pop stores. We just started about six months ago with the heavy marketing. We got picked up by Nature's Best as a distributor, and they cover numerous markets. We're in Colorado West. So that's the stage that we're at. We're just starting to get the ball rolling.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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