A new study shows that the positive anti-spam effects of CAN-SPAM
legislation were quite brief: while 3% of spam complied with the law
during early 2004, that number has now dropped to 1%. Neither number is
reassuring, and both numbers demonstrate that CAN-SPAM compliance is
fast approaching zero. It's yet more proof that only a technical
solution -- like the Puzzle Solution -- can bring spam to its knees.
Essentially, spammers have realized that complying with CAN-SPAM offers
them no benefit. Why should they add the word "ad" to the subject of all
their emails when they make more money by leaving it off? See, stopping
spammers is an economic issue, and only a technical solution that
changes the economics of spamming practices can alter the outcome.
Yes, a couple of high-profile spammers have been sent to jail. But has
your inbox noticed any difference? Probably not: there's just
as much spam circulating as before CAN-SPAM, and in fact, it's now quite
clear that even the tiny compliance improvement following CAN-SPAM's
implementation was just a fluke. Now it's time that we all got serious
about putting an end to spam once and for all. It's time we rewired the
SMTP protocols and added a bit of transactional friction to the sending
of email. Because until we do that, everything else is just a charade.
About the author: Mike Adams is a natural health author and award-winning journalist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams launched TV.NaturalNews.com, a natural health video site featuring videos on holistic health and green living. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Wednesday, June 09, 2004
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