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Soft drink companies

Soft drink companies shouldn't be allowed to sponsor sporting events

Monday, November 10, 2003
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: soft drink companies, junk food manufacturers, junk food companies


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I recently saw a walk for diabetes sponsored by -- get this -- Coca Cola. That's right: the company that brings you flavored sugar water, a substance that has been frequently accused of promoting obesity and diabetes, is the same one sponsoring the walk to cure diabetes. Only in America, right?

Not quite: the same thing is true in the U.K. where junk food giants like McDonalds sponsor sporting events. McDonalds is facing the possibility of being banned from sponsoring such events.

Let's break through all the politics and get down to common sense here. Foods and beverages that promote obesity and disease should never be sponsors of health and fitness events. It's sort of like having Hitler sponsor Hanukkah. The two are at such extremes that the very idea of one sponsoring the other is ludicrous.

It wasn't long ago, however, when cigarette companies sponsored sporting events in the USA. "The official cigarette of the United States Olympics!" Well, not quite, but we did see all sorts of Marlboro promotions at events whose participants wouldn't dare touch a cigarette.

In my view, all soft drink companies, junk food restaurants, and cigarette companies should be banned from advertising at any sporting event. Whether we're talking high school football or professional football, disease-promoting products have no business being advertised there. That goes for prescription drugs, too.

Athletes should simply refuse to participate in events that promote products that cause cancer, diabetes, heart disease and other serious health conditions. Because a true athlete is a community leader, not just a top performer, and no person who cares about their community would allow their publicity assets to be auctioned off to the highest junk food bidder.

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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