Marketing news, articles and information:

Wyeth forced to pay half a billion dollar fine for illegal marketing of Rapamune drug

8/7/2013 - Big Pharma Wyeth will pay nearly a half-billion dollars in penalties to resolve criminal and civil liability arising from improper marketing of its prescription drug, Rapamune. According to the Department of Justice, Wyeth - which was acquired by Pfizer, Inc., in 2009 - was illegally marketing the...

Mainstream health websites share user searches with third-party marketing companies

7/13/2013 - If you use mainstream health websites to search for information about personal health conditions from which you suffer or treatments in which you are interested, your private information could be getting peddled off to third party marketing companies without your consent, according to a new study. As...

Whole Foods caught in GMO marketing deception, false advertising - here's the proof

10/8/2012 - A bombshell investigative video just released by Infowars.com has exposed what can only be called false and misleading advertising by Whole Foods. It all began when InfoWars reporters Aaron Dykes and Melissa Melton visited Whole Foods last week to try to find out what customers thought about Whole Foods...

GSK whistleblower says Glaxo Marketing VP 'Sir' Andrew Witty was deeply involved in massive criminal cover-up

7/27/2012 - The recent landmark ruling against drug giant GlaxoSmithKline (GSK), which as we recently reported led to a massive criminal fine of more than $3 billion and a guilty plea by the company of committing felony crimes (http://www.naturalnews.com/036499_Glaxo_whistleblower_bribery.html), was followed by...

Exclusive: Glaxo whistleblower goes public with shocking details of bribery, marketing fraud and other pharma crimes

7/17/2012 - GlaxoSmithKline employee and whistleblower Blair Hamrick has helped make medical history. Together with his colleague Gregory Thorpe, Blair blew the whistle on criminal practices taking place inside GlaxoSmithKline which have now led to the largest criminal admission and financial settlement in the...

Former Marketing Director of ALIVE New York blows whistle on bizarre web of deception behind failed event

6/25/2012 - The story of deception behind the ALIVE New York event is becoming more bizarre by the day. We continue to cover it not because of the simple fact that the event has imploded, but more because it has become a fascinating case study in mass deception and social engineering. The question remains: How...

Merck ordered to pay $321 million criminal fine for illegally marketing Vioxx painkiller

4/26/2012 - Drug giant Merck & Co., creator of the human papillomavirus (HPV) vaccine Gardasil, has been ordered by a federal judge in Boston, Mass., to fork over $321 million in criminal fines for illegally marketing Vioxx, a dangerous painkiller drug that was pulled from the market in 2004 because taking the...

Supply-driven pharmaceutical drug and disease marketing has turned nation into pill-popping hypochondriacs

2/22/2012 - Ever since the U.S. Food and Drug Administration (FDA) decided to allow drug companies to air direct-to-consumer (DTC) advertisements for prescription drugs on national television back in 1997, drug industry sales and profits have soared exponentially. Combined with its direct-to-doctor (DTD) marketing-slash-bribery...

FTC lawsuit targets acai berry marketing ads that pose as legitimate product reviews

1/9/2012 - Earlier in the year, the Consumer Wellness Center (CWC) conducted an investigation into those tricky acai berry diet advertisements that lure web surfers into purchasing "free" or low-cost trials of weight loss supplements, only to have their credit cards charged for hundreds of dollars in "membership"...

Woman files class action lawsuit against Frito-Lay for marketing genetically-modified snacks as 'all natural'

1/5/2012 - Many major food manufacturers have been on a kick to jump on the "all natural" bandwagon, with all sorts of processed food products now claiming to be healthy and free of artificial and synthetic ingredients. However, one such company, Frito-Lay, is the subject of a new class action lawsuit that pegs...

GSK pays US government record $3 billion for illegally marketing drugs (but CEO and executives not held criminally responsible)

12/5/2011 - The pharmaceutical industry is notorious for getting away with murder, both figuratively and literally, without so much as a slap on the wrist from the justice system. And a recent settlement involving drug giant GlaxoSmithKline (GSK) only further exposes the fact that Big Pharma is free to break the...

Adya Clarity caught deceiving Health Canada in licensing scam that hid aluminum content

10/31/2011 - NaturalNews can now report that Adya, Inc. has been caught not only misrepresenting the composition of its product on its own label, but has now been caught committing marketing fraud that violates its terms of licensing with Health Canada. Health Canada is already investigating the issue. In response...

Adya Clarity response: Label to be modified for full transparency, no internal use marketing without clinical proof (updated)

10/28/2011 - I've been in discussions with Matt Monarch, the owner of The Raw Food World and the primary distributor of Adya Clarity, about their response to the questions that have been raised. This is the product covered in my article yesterday which raised questions about several issues, including it being marketed...

Better marketing helps urban agriculture programs keep kids off the streets

12/12/2010 - Urban market gardens are a great way for inner-city neighborhoods to unite around a common cause and improve the social fabric of their local community -- all while reaping a delicious harvest in the process. And a new study published in the Journal of Natural Resources and Life Sciences Education has...

Tobacco firms bypass marketing restrictions with clever web campaigns

11/27/2010 - Tobacco companies may be bypassing marketing bans by secretly posting promotional videos online, according to a study conducted by researchers from the University of Otago, New Zealand, and published in the journal Tobacco Control. "Tobacco companies stand to benefit greatly from the marketing potential...

Fast-food companies aggressively target kids, says comprehensive study

11/23/2010 - Children and teens are viewing significantly more ads for fast food than similarly-aged children did in 2003, according to a year-long U.S. study that analyzed data on nutritional quality of food and media exposure. The study was conducted by members of the Yale Rudd Center for Food Policy and Obesity. The...

Marketing of the Word Natural: Read beyond the Big Letters and Examine the Fine Print

9/22/2010 - One of the most overused words in the food world has become dominant on many packaging labels, and companies and corporations are making big bucks using it as a marketing tool. In recent years the word "natural" has multiplied on food products as manufacturers capitalize on the emotions its very mention...

J&J pleads guilty to illegal marketing of psychiatric drugs

9/20/2010 - A subsidiary of pharmaceutical giant Johnson & Johnson (J&J) has pleaded guilty in federal court to misdemeanor charges of marketing a drug for unapproved uses. The guilty plea comes as part of a larger, $81-million settlement signed by J&J to settle government allegations that it illegally marketed...

AIDS fraud: The Marketing of an Epidemic exposed in House of Numbers exclusive film clip

5/3/2010 - The global AIDS epidemic being pushed by the AIDS industry is a fraud. Key pioneers from the industry now speak out against "the false marketing of the AIDS epidemic" in an exclusive video clip from the highly controversial documentary House of Numbers (www.HouseOfNumbers.com). Watch the clip right...

Sara Lee accused of greenwashing marketing hype with its "EcoGrain" bread

2/22/2010 - The Sara Lee company stands accused today of engaging in blatant greenwashing through its highly misleading marketing of its new "EcoGrain" bread. The Cornucopia institute has released news describing how this product line by Sara Lee is made with "toxic agrochemicals" even though it's being marketed...

Milk lobby initiates marketing campaign at kids to keep chocolate milk in schools

11/12/2009 - The commercial milk industry is planning to initiate a nationwide marketing campaign on Monday designed to keep chocolate milk in schools. Soda, candy, and other junk foods have been undergoing criticism recently for contributing to childhood obesity, leading the milk lobby to campaign for support...

Interview with Elissa Ladd, creator of documentaries revealing off-label marketing deceptions of Big Pharma

10/3/2009 - Mike Adams interviews Elissa Ladd, PhD, RN, FNP, the Assistant Professor at the MGH Institute of Health Professions. She was awarded grant money from a Pfizer drug marketing settlement and used it to make a documentary showing how drug companies use misleading tactics to market drugs for non-approved...

"Smart Choices" food label is marketing fraud; Tufts University involvement questioned (opinion)

9/22/2009 - The big food companies have dreamed up yet another clever con to sell processed junk foods to parents and children: A "Smart Choices" label that implies the food product is a smart choice for health and nutrition. The problem is that the standards for qualifying for this designation were set by the...

Pfizer pleads guilty to felony crime in fraudulent marketing of Bextra, pays billions in fines

9/2/2009 - For the last several years, I've referred to drug companies as "criminal" operations. They have engaged in price fixing, marketing fraud, science fraud and many other criminal activities that we've written about here on NaturalNews. And yet, until today, they always managed to avoid the criminal charges...

Dangerous "Off-Label" Prescribing Illegally Marketed By Drug Companies

2/23/2009 - The FDA has little ability to police illegal marketing of drugs for unapproved uses, a report from the federal Government Accountability Office (GAO) has warned. This means that an illegal and potentially dangerous practice that is believed to be widespread is going essentially unregulated. "[The...

Review of Zamu: The Best New Health Drink Sold by Any Network Marketing Company

2/5/2009 - The Amazon Herb Company, one of only a handful of network marketing companies I currently recommend, has launched an extraordinary new beverage called Zamu. Unlike most superfruit juices sold by network marketing companies (which are made mostly with cheap filler juices), Zamu is authentic and nutritionally...

Urge Nickelodeon/ Viacom to Stop Marketing Junk Food to Children

12/15/2008 - An important action step that parents can take to counter the media marketing of unhealthy foods directed towards children is to make your voices heard directly to the people in charge of making the media marketing decisions. The Center for Science in the Public Interest has set up a "take action"...

Soft Drink Companies Under Increasing Pressure to Halt Marketing to Kids

6/18/2008 - A group of organizations from 20 different countries has issued a public call for soft drink giants The Coca-Cola Company and PepsiCo to halt all marketing of their products to children. Consumer organizations including the Center for Science in the Public Interest sent letters to the companies asking...

Important questions about Zrii and other multi-level marketing superfruit juice products

4/25/2008 - This article has been updated in 2011 to pose new questions not just about Zrii but about all the other juices sold at a relatively high price per bottle even though they contain cheap fruit juices such as grape juice, apple juice and pear juice. Most of these products, including Zrii, tend to strongly...

Important questions about Zrii and other multi-level marketing superfruit juice products

4/24/2008 - This article has been updated in 2011 to pose new questions not just about Zrii but about all the other juices sold at a relatively high price per bottle even though they contain cheap fruit juices such as grape juice, apple juice and pear juice. Most of these products, including Zrii, tend to strongly...

FDA Openly Allowed Marketing of Dangerous Cold Medicines to Infants and Children

4/14/2008 - An FDA advisory panel has recommended a ban on the marketing of cold medication to children younger than 6 years old, following a recommendation from the American Academy of Pediatrics. There have been no studies conducted to see if the medications are even effective on that age group, and evidence...

Big Pharma Money Spent on Marketing Exceeds Drug Development Costs

2/22/2008 - Why are pharmaceuticals so expensive? This question has been asked for many years. In fact this was the question asked by Senator Estes Kefauver (D) in the late 1950s. Senator Kefauver was the first to put together an indictment against the business practices of the pharmaceutical industry. In fact...

Advocate Group Urges Ban on Junk Food Marketing to Children

2/21/2008 - The Consumers International Congress (CI) was held in Sydney at the end of October with the theme 'holding corporations to account'. Two areas of the Congress that attracted media attention were 'Obesity and Food Marketing', and 'The Ethics of the Drug Promotion'. The Congress maintains that consumers...

FDA Warns Proctor and Gamble about Unlawful Marketing Claims over Hand Sanitizer for Kids

2/17/2008 - The FDA has sent an official warning letter to Procter and Gamble over the company's marketing of Vick's Early Defense Foaming Hand Sanitizer. The agency warned Procter and Gamble that its marketing claims for the hand sanitizer were "unlawful," because the FDA has not approved the product as either...

Super Goji Berry: Choosing the Best Source Among the Marketing Hype

2/14/2008 - When walking down the aisles of health food shelves, leading supermarkets and shopping centre stalls you may notice an array of Goji juice bottles flying at you with amazing health claims, ranging from a cure for chronic fatigue, diabetes, even cancer! The hype of the Goji juice was probably the...

FDA Warns Proctor and Gamble about Unlawful Marketing Claims with Hand Sanitizer for Kids

1/29/2008 - The FDA has sent an official warning letter to Procter and Gamble over the company's marketing of Vick's Early Defense Foaming Hand Sanitizer. The agency warned Procter and Gamble that its marketing claims for the hand sanitizer were "unlawful," because the FDA has not approved the product as either...

Consumers Advocate Group Urges Ban on Marketing to Children

1/24/2008 - The Consumers International Congress (CI) was held in Sydney at the end of October with the theme 'holding corporations to account'. Two areas of the Congress that attracted media attention were 'Obesity and Food Marketing', and 'The Ethics of the Drug Promotion'. The Congress maintains that consumers...

McDonald's Marketing Focused on Children, New Report States

12/7/2007 - A new report released by Corporations and Health Watch, earlier this month, exposes the marketing tactics of McDonald's. According to the report entitled "McDonald's and Children's Health: The Production of New Customers, "the world's largest fast food chain uses cartoons, toys, schools, charities and...

Kellogg announces major shift in marketing manufactured food products to children

9/24/2007 - Multinational snack and cereal producer Kellogg Company has announced that it will adopt nutrition standards for all products that it markets to children. All such products will either be reformulated to meet the new standards or will no longer be marketed to that demographic. All new Kellogg's products...

Absurd vaccine marketing calls for cervical cancer vaccinations for young boys!

8/29/2007 - The headline for this story is not a typo. The push to sell more vaccines and pharmaceuticals has now reached a level of absurdity that should astonish any intelligent person. The mainstream media is now reporting -- and I'm not kidding -- that young boys should be vaccinated with Gardasil (the drug...

The secret history of Big Pharma's role in creating and marketing heroin, LSD, meth, Ecstasy and speed

4/3/2007 - Most consumers think that street drugs are in an entirely different class than prescription drugs, and they believe that pharmaceutical companies would never manufacture or sell street drugs. But guess what? As you'll read here, drug companies actually invented many of the street drugs now considered...

"Think before you pink": Critics say breast cancer ribbons may be little more than marketing gimmicks

11/2/2006 - Breast cancer is the second most deadly cancer of all and is increasing in prevalence, so it is no surprise that "pinked" products promising to help fight the disease are so popular, but some critics say the movement is just another marketing gimmick and consumers should "think before they pink." The...

Child-centered marketing causing kids to carry unhealthy food habits into adulthood

10/30/2006 - The next time you get up early on a Saturday morning, turn on your television to any one of the major broadcast stations or child-oriented cable networks. In between Saturday morning cartoons, you'll suddenly find yourself bombarded by commercials advertising fast food and sugary breakfast cereal and...

FTC demands junk food companies disclose money spent marketing to children

10/25/2006 - The Federal Trade Commission has announced that it may soon require food and beverage manufacturers to release detailed information on their expenditures for marketing to children and adolescents. Before the demand can be made of firms, the FTC must subject the proposal to public comments, the deadline...

Pharmaceutical companies mired in Enron-style accounting, tax fraud

9/21/2006 - Pharmaceutical companies in the United States and abroad are finally being punished by governments for bad business practices -- including tax avoidance and accounting fraud -- according to blogger Robert Weissman, writing for The Huffington Post. Weissman points out recent cases against Bristol...

Pharmaceutical fraud: How Big Pharma's marketing and profits come before consumer safety and wellness

9/7/2006 - If you have a long, drawn-out, incurable but treatable disease, it's unfortunate for you but great for pharmaceutical companies. While you're suffering indefinitely, you're also buying expensive pharmaceutical drugs to make the disease "manageable." "Managing" diseases is the trend in mainstream...

The Flavor of Marketing to Kids (press release)

8/31/2006 - Reynolds Tobacco (or RJR), the company that brought us Joe Camel, is up to its old tricks, targeting our children again. Twenty years ago RJR created Joe Camel, who blew smoke rings over Times Square and was so heavily promoted that more children recognized this cartoon character than Walt Disney’s...

Web marketing guru Jim Sterne gives advice on how to successfully utilize customer emails

8/23/2006 - Mike: Welcome everyone. Today we are speaking with Jim Sterne, one of the most authoritative and well-received authors, speakers and thinkers on web marketing and email marketing. Welcome, Jim. Sterne: Thank you very much. Mike: It's a pleasure to have you with us today. For those who aren't familiar...

Commercial Alert Statement on FTC-HHS Report on Food Marketing to Children (press release)

7/24/2006 - Following is the statement of Gary Ruskin, executive director of Commercial Alert, on today’s Federal Trade Commission-Health and Human Services report on food marketing and childhood obesity. “Today’s FTC-HHS report is a candy-coated present the junk food industry. The industry will be thrilled...

Fast food giants prey on parents' gullibility to sell unhealthy food to children

7/13/2006 - Many experts name Ray Kroc, founder of the McDonald's franchise, and Walt Disney as the pioneers of child-focused marketing, since they first recognized children as a separate marketing demographic from adults in the 1960s. For Kroc and Disney, the decision was a pragmatic business move. "A child who...

Pharmaceutical companies are a threat to public health; illicit marketing practices widespread

6/26/2006 - A report released by Consumers International (CI) -- the world federation of consumer organizations -- accuses 20 of the largest drug companies across Europe and the UK of endangering public health by engaging in illegal marketing practices. According to the CI report, drug companies are covertly...

President of eMarketing Association, Robert Fleming, discusses e-marketing certification and the current state of spam

6/2/2006 - Mike: I'm here with Robert Fleming, president and CEO of the eMarketing Association. I want to start with an overview of the eMarketing Association for people who may not be familiar with it and a bit of a discussion on who might be interested in taking these courses. Robert Fleming: The eMA was...

Rebates and warranty cards: Marketing gimmicks galore

4/18/2006 - Did you ever wonder why so many products are sold with rebates? Whether you're buying computer equipment, monitors (LCD or otherwise), hard drives or just regular office equipment, it seems like everybody has this lower price advertised, but you have to apply for this rebate. You might wonder, "Well,...

Interview with Loren McDonald, vice president of marketing at EmailLabs

4/11/2006 - Mike: This is Mike Adams, and with us today is Loren McDonald, the vice president of marketing at EmailLabs, one of the most well-known email marketing service companies on the web. Thanks for joining us today, Loren. McDonald: Thank you. I'm enjoying being here. Mike: For those who aren't familiar...

Interview with Ralph Wilson on email marketing and e-commerce

3/15/2006 - Mike: Today we are speaking with Ralph Wilson, a globally recognized authority on web marketing and e-commerce. He is the author of hundreds of articles, e-books and newsletter issues all found at wilsonweb.com. Thank you for joining us today, Ralph. Wilson: Thank you. Mike: For those who may...

Interview with Jeanne Jennings, Online Marketing Consultant

3/6/2006 - Mike: I'm here with Jeanne Jennings. Could you introduce yourself and talk about your background? I know you have an MBA and a lot of experience in email marketing, but how did get started with The Jennings Report? Jennings: I actually got into the online world back in the 1980s. When I graduated...

Health Ranger hails CPSI effort to stop Kellogg Co. from marketing junk food to children

1/19/2006 - The Center for Science in the Public Interest (CSPI) recently announced its intention to pressure Kellogg Co. to halt its practice of advertising junk foods to children. Spearheaded by CSPI executive director Michael F. Jacobson, the effort promises a lawsuit to protect children from junk food marketing...

Interview with Debbie Weil, Wordbiz founder and online marketing expert

10/1/2005 - Mike: Hello everyone, this is Mike Adams welcoming Debbie Weil, one of the most widely-read and -respected authors on email marketing, copywriting, B2B communications, and I'll let her tell you what else. Thank you for joining us today, Debbie. Weil: Thank you, Mike! What a nice introduction. Mike:...

The FDA Exposed: An Interview With Dr. David Graham, the Vioxx Whistleblower

8/30/2005 - The following interview with Dr. David Graham (senior drug safety researcher at the FDA) was conducted by Manette Loudon, the lead investigator for Dr. Gary Null. This interview contains jaw-dropping insights about the corruption and crimes that take place every day inside the Food and Drug Administration....

The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

7/31/2005 - A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. No, that isn't the plot of a new children's movie. On the contrary, it's the storyline of a Zoloft commercial – yes, Zoloft, a powerful antidepressant drug. In the 1990s, direct-to-consumer...

Email marketing service provider Listrak spams president of permission-based email software company with unsolicited commercial email

3/24/2005 - I had to share this one with you, folks. If you laugh as hard as I did, this will make your day. As many readers of this site know, in addition to writing these feature articles, I'm also the president of one of the top permission email software companies in the industry, ArialSoftware.com. Since 1993,...

Soft drink company marketing tactics: the experts sound off

1/8/2005 - This is a compilation of quotes about soft drink company marketing tactics from some of the leading authors on health, food marketing and food politics. This full list, and much more information, is included in The Five Soft Drink Monsters downloadable ebook. Marion Nestle Food Politics: How the...

New study shows that 94% of marketing claims made by pharmaceutical companies have no basis in fact

8/19/2004 - Think that health claims made on the advertising material of pharmaceuticals is based on scientific evidence? Think again. A new study carried out by the Institute for Evidence-Based Medicine in Germany has found that 94% of the information contained in promotional literature sent to doctors by pharmaceutical...

Email marketing service firms seeing drop in revenues caused by global spam pollution

7/24/2004 - Digital Impact is seeing a considerable drop in email marketing service revenues, says the company. And the problem is that spam continues to flood inboxes, crowding out email messages and newsletters from legitimate email marketing efforts. It's a problem we all face in the permission email marketing...

Today's pharmaceutical industry mirrors the hyping and marketing of radioactive products in the early 1900's

7/21/2004 - At the turn of the 20th century, radioactive products were thought to be good for you. Manufacturers made, marketed and sold products like radioactive tablets (designed to give you more energy!), radioactive water storage containers, and even radioactive bottled water. Many of the people behind the...

Health officials launch the great statin marketing con by announcing that tens of millions of people suddenly need lower cholesterol

7/12/2004 - It's the pharmaceutical industry's marketing hype machine in full action: a new announcement that all of a sudden everybody should pursue drastically lower cholesterol levels. Previously, the recommended level was 130. Now it's suddenly 100, and can you guess what people are being urged to do in order...

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