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Junk food

Health Ranger hails CPSI effort to stop Kellogg Co. from marketing junk food to children

Thursday, January 19, 2006
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: junk food, junk food marketing, CSPI

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The Center for Science in the Public Interest (CSPI) recently announced its intention to pressure Kellogg Co. to halt its practice of advertising junk foods to children. Spearheaded by CSPI executive director Michael F. Jacobson, the effort promises a lawsuit to protect children from junk food marketing practices often described as "predatory."

Consumer advocate Mike Adams, known online as the "Health Ranger," today announced his full support for the CSPI effort. He also stated his intention to cover the story as an independent health journalist and, "...bring the truth about this story to the people, free from the influence of junk food advertisers."

Adams is the author of the "Declaration of Journalistic Independence" and donates his writing efforts to an online news network that accepts no money from food, supplement or health companies, making it one of the few health news sources that doesn't suffer from conflicts of interests when it comes to covering junk food.

"With this action," Adams says, "Michael F. Jacobson once again demonstrates he is a true champion of consumer health, and that he will not be intimidated by the deep pockets of junk food manufacturers who continue to exploit the health of children for corporate profits."

In his announcement of the challenge to Kellogg Co., Jacobson explains, "Nickelodeon and Kellogg engage in business practices that literally sicken our children. Their marketing tactics are designed to convince kids that everything they hear from their parents about food is wrong. It’s a multimedia brainwashing and re-education campaign—and a disease-promoting one at that. And parents are fed up."

The fact that food companies are allowed to market sugary, nutritionally-depleted junk foods to children has been described by Adams as causing, "...irreversible damage to the future of our nation and its citizens." Junk foods cause nutritional deficiencies which lead to chronic diseases and behavioral disorders, explains Adams. "That our federal regulators, both the FDA and FTC, continue to allow these harmful foods to be aggressively marketed to children is both unconscionable and unacceptable," Adams adds. "No nation should allow its children to be harmed simply to appease the private sector."

Adams is also on the record accusing the FDA and even many media organizations of "selling out" to the financial and political influence of food companies. He characterizes the USDA Food Guide Pyramid as an "exercise in food marketing propaganda" and accuses the Food and Drug Administration of, "protecting profits instead of people."

The CSPI is online at www.CSPInet.org

The Health Ranger's articles on health and consumer safety are published at www.NewsTarget.com. Adams is also the co-author of the popular Real Safety(TM) series of consumer guides published at www.RealSafety.org

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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