Direct-to-consumer advertising news, articles and information:

FDA seeks to bypass doctors with behind-the-counter drug sales via pharmacists 10/3/2007 - In a bold move designed to sell even more prescription drugs, the FDA has announced its intention to bypass doctors and allow pharmacists to prescribe certain drugs directly to consumers. The move would subject patients to prescription-strength pharmaceuticals even though they have not been examined,...

European drug companies seek to end direct-to-consumer advertising ban; hope to follow U.S. drug advertising model 8/30/2007 - Citing a dearth of independent health information for consumers, European drug companies are aggressively lobbying for a change in E.U. rules about direct communication between companies and patients. But many watchdog groups fear that this is merely an attempt to bypass the E.U.'s ban on drug advertising. Concerned...

Pharmaceutical television advertising is a grand hoax 1/30/2007 - Television drug ads engage in such blatant deceptions and exaggerations that even the medical journals are starting to condemn the practice. This week, the Annals of Family Medicine published an analysis of popular drug advertisements that concluded the ads essentially lie to the public about the benefits...

Amazon.com pushing ADHD drugs with front-page, celebrity-endorsed "Amazon survey" 9/19/2006 - A recent ad published on the home page of Amazon.com promotes the attention deficit hyperactivity disorder drug Adderall. With celebrity Ty Pennington's face prominently displayed, the ad invites visitors to take an "Amazon.com survey" before following the link to distributor Shire Pharmaceuticals'...

The FDA Exposed: An Interview With Dr. David Graham, the Vioxx Whistleblower 8/30/2005 - The following interview with Dr. David Graham (senior drug safety researcher at the FDA) was conducted by Manette Loudon, the lead investigator for Dr. Gary Null. This interview contains jaw-dropping insights about the corruption and crimes that take place every day inside the Food and Drug Administration....

The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs 7/31/2005 - A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. No, that isn't the plot of a new children's movie. On the contrary, it's the storyline of a Zoloft commercial – yes, Zoloft, a powerful antidepressant drug. In the 1990s, direct-to-consumer...

Direct-to-consumer advertising must be banned as part of FDA reform 1/6/2005 - This is part two of an article on FDA reform. Return to part one. The next thing that should be done in reforming the FDA is to reverse some of the dangerous and poorly made decisions put in place by the FDA over the last few years. The most obvious of these is the legalization of direct-to-consumer...

Concept-related articles:

• Child-centered marketing causing kids to carry unhealthy food habits into adulthood
• Interview with Debbie Weil, Wordbiz founder and online marketing expert
• Web marketing guru Jim Sterne gives advice on how to successfully utilize customer emails
• Interview with Loren McDonald, vice president of marketing at EmailLabs
• The Network Marketing Revolution: Why Emerging Direct Sales Companies are Redefining the Industry

• Governor of Wisconsin Posts Website That Encourages Citizens to Buy Prescription Drugs From Canada

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• The FDA Exposed: An Interview With Dr. David Graham, the Vioxx Whistleblower

• FDA Running Extortion Racket: Natural Supplement Companies Threatened with Arrest if They Don't Pay Up

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• Statin drugs expose patients to dangerous, debilitating side effects

• Where's the health in health care reform?

• Psychiatric Drugs: Chemical Warfare on Humans - interview with Robert Whitaker

• The great direct-to-consumer prescription drug advertising con: how patients and doctors alike are easily influenced to demand dangerous drugs

• The FDA Exposed: An Interview With Dr. David Graham, the Vioxx Whistleblower

• Gardasil vaccination: Evaluating the risks versus benefits

• The FDA Exposed: An Interview With Dr. David Graham, the Vioxx Whistleblower

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