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Pet Food Ingredients Revealed!

A NaturalNews Special Report by Dr. Lisa Newman and Mike Adams


Table of Contents:
1. Introduction
2. Why nutrition matters for your pets
3. Pet food ingredients listed by best to worst (part 1 of 2)
4. Pet food ingredients listed by best to worst (part 2 of 2)
5. Pet food ingredients listed by frequency of use in products (part 1 of 2)
6. Pet food ingredients listed by frequency of use in products (part 2 of 2)
7. Pet food ingredients listed alphabetically (part 1 of 2)
8. Pet food ingredients listed alphabetically (part 2 of 2)
9. Worst pet food ingredients

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Pet food ingredients listed by best to worst (part 1 of 2)

The following list of pet food ingredients and ratings was created by a cooperative effort between pet food formulator Dr. Lisa Newman, N.D., Ph.D. (www.Azmira.com), Mike Adams (www.HealthRanger.org) and the non-profit Consumer Wellness Center (www.ConsumerWellness.org). Mike Adams and the CWC analyzed the ingredients of 448 popular pet food products sold in the United States and organized them by frequency. Dr. Newman then provided a nutritional analysis and comment for each ingredient.

carrots (5 stars) found in 12% of pet food products analyzed
Natural source of beta carotene (precursor to Vitamin A needed for immune function), excellent fiber.

cracked pearled barley (5 stars) found in 3% of pet food products analyzed
A nutritive, wonderful grain.

cracked barley (5 stars) found in 2% of pet food products analyzed
A nutritive, wonderful grain.

garlic oil (5 stars) found in 6% of pet food products analyzed
Excellent antioxidant, antibiotic.

lamb stock (5 stars) found in 2% of pet food products analyzed
More nutritious than simple water used for processing can foods, flavoring in dry food.

copper proteinate (5 stars) found in 23% of pet food products analyzed
Best source of copper used, aids in bone formation, iron absorption, protein metabolism, bone formation

ground whole grain sorghum (5 stars) found in 9% of pet food products analyzed
Cousin to millet, very nutritive grain, alkalizing to the body, easy to digest.

ground whole grain corn (5 stars) found in 6% of pet food products analyzed
Contains all nutrients/protein of corn.

cobalt proteinate (source of chelated cobalt) (5 stars) found in 3% of pet food products analyzed
Excellent source of cobalt, improves use, needed for B12 synthesis.

rosemary extract and citric acid (5 stars) found in 1% of pet food products analyzed
Natural preservatives - citric acid is Vitamin C.

venison meal (5 stars) found in 1% of pet food products analyzed
Excellent alternative to standard meats, in concentrated form for more protein pound for pound.

chicken broth (5 stars) found in 17% of pet food products analyzed
Source of flavor, excellent if used instead of plain water for processing can food.

peas (5 stars) found in 7% of pet food products analyzed
Excellent source of protein/carbohydrates/fiber.

canola oil (preserved with mixed tocopherols) (5 stars) found in 1% of pet food products analyzed
Excellent source of fat for energy, high in omega-3 fatty acids, natural Vitamin E preservative.

canola oil (5 stars) found in 5% of pet food products analyzed
Excellent source of fat for energy and healthy coat contains 10% omega 3 fatty acids and half the saturated fat found in other vegetable oils commonly used in pet food.

calcium ascorbate (5 stars) found in 3% of pet food products analyzed
Buffered source of Vitamin C.

garlic extract (5 stars) found in 1% of pet food products analyzed
Concentrated form has more health benefits unless listed at bottom of label which indicates a token use.

borage oil (5 stars) found in 1% of pet food products analyzed
Excellent source of Omega-3 fatty acids.

trace minerals (zinc proteinate) (5 stars) found in 1% of pet food products analyzed
Best form of zinc, protects against cell damage and stimulates immune system, but indicates lack of well-rounded supplementation.

turkey broth (5 stars) found in 3% of pet food products analyzed
Used instead of plain water for processing, more nutritional, flavor enhancing in dry foods.

beef meal (5 stars) found in 1% of pet food products analyzed
Dehydrated whole muscle meat, packs more protein pound for pound.

beef broth (5 stars) found in 6% of pet food products analyzed
Used instead of plain water in can foods or as flavoring in dry foods.

chicken meal (5 stars) found in 17% of pet food products analyzed
Concentrated chicken meat, more protein since water weight has been removed. Excellent source of protein for cats, good source for dogs.

mixed tocopherols (a source of natural vitamin E) (5 stars) found in 1% of pet food products analyzed
Superior source of natural Vitamin E oils.

lamb broth (5 stars) found in 4% of pet food products analyzed
Used instead of plain water in can foods, as flavoring in dry foods.

lamb meal (5 stars) found in 10% of pet food products analyzed
Excellent protein source, concentrated-more protein for the money. Less likely to cause allergies, easy to digest.

lecithin (5 stars) found in 7% of pet food products analyzed
A natural antioxidant, very beneficial.

dried peas (5 stars) found in 2% of pet food products analyzed
Source of protein/carbohydrates/fiber.

mackerel (5 stars) found in 1% of pet food products analyzed
Good source of cold water fish, high in fatty acids.

iron proteinate (5 stars) found in 6% of pet food products analyzed
Excellent, most expensive source of iron needed for red blood cell reproduction.

manganese proteinate (5 stars) found in 13% of pet food products analyzed
Best source of manganese, necessary to development of strong bones and enzyme activators, enhances immune system.

manganous proteinate (5 stars) found in 1% of pet food products analyzed
Excellent source of manganese, nourishes the nerves and brain. Supports immune and enzyme functions.

dried garlic (5 stars) found in 1% of pet food products analyzed
Excellent antioxidant, antibiotic, flea and tick repellent if listed high on the label.

flax seed (5 stars) found in 8% of pet food products analyzed
Whole seeds provide best omega-3 fatty acids and nutritive fiber.

menhaden fish oil (5 stars) found in 3% of pet food products analyzed
Excellent source of fatty acids.

dehydrated carrots (5 stars) found in 1% of pet food products analyzed
Provides good source of nutritional fiber.

herring oil (5 stars) found in 2% of pet food products analyzed
Excellent source of fatty acids.

halibut (5 stars) found in 1% of pet food products analyzed
Excellent source of protein, fatty acids.

oat bran (5 stars) found in 2% of pet food products analyzed
Aids stool regulation, nutritive fiber.

oat groats (5 stars) found in 1% of pet food products analyzed
Oats are very beneficial grains, groat simply has outer fibrous shell off.

oat meal (5 stars) found in 10% of pet food products analyzed
Crushed oat groats, nutritive fiber, good for colon health, balances body's pH, aids colon health.

ocean fish (5 stars) found in 1% of pet food products analyzed
Quality cold water fish, highly nutritious, high in fatty acids.

ocean whitefish (5 stars) found in 1% of pet food products analyzed
Excellent source of protein, fatty acids.

dried carrots (5 stars) found in 4% of pet food products analyzed
Good source of nutrients and fiber.

dried apples (5 stars) found in 1% of pet food products analyzed
Provides good source of nutritional fiber.

ground whole grain barley (5 stars) found in 4% of pet food products analyzed
Excellent source of nutrients and dietary fiber is low gluten grain, non-allergenic.

menhaden fish meal (5 stars) found in 2% of pet food products analyzed
Excellent source of fish, highly concentrated source of protein and good source of fatty acids..

whole ground wheat (5 stars) found in 1% of pet food products analyzed
Is whole ground, very nutritive grain, source of protein, dietary fiber.

zinc proteinate (5 stars) found in 13% of pet food products analyzed
Best source of zinc, protects against free radicals, essential to insulin formation and immune function.

whole sweet potatoes (5 stars) found in 3% of pet food products analyzed
Nutritive carbohydrates, natural sugars promote energy not hyperactivity.

whole ground brown rice (5 stars) found in 3% of pet food products analyzed
Is whole ground, very nutritive grain, source of protein, dietary fiber.

whole ground oats (5 stars) found in 1% of pet food products analyzed
Excellent grain source, easy on the digestive tract.

whole brown rice (5 stars) found in 1% of pet food products analyzed
Whole grain, nutritive.

garlic powder (5 stars) found in 4% of pet food products analyzed
Excellent antioxidant and antibiotic, more concentrated than plain garlic.

alpha-lipoic acid (5 stars) found in 1% of pet food products analyzed
Added for healthy skin and coat.

whole ground barley (5 stars) found in 4% of pet food products analyzed
Excellent source of nutrients and dietary fiber, is low gluten grain, non-allergenic source of protein.

rosemary extract (5 stars) found in 22% of pet food products analyzed
Natural preservative, concentrated.

whole carrots (5 stars) found in 3% of pet food products analyzed
Good source of beta carotene, nutrients and fiber.

catfish meal (4 stars) found in 1% of pet food products analyzed
Good source of protein, fatty acids but some of the natural oils are lost.

catfish (4 stars) found in 1% of pet food products analyzed
Good source of protein, fatty acids.

alfalfa dehydrated meal (4 stars) found in 1% of pet food products analyzed
Excellent source of chlorophyll.

alfalfa concentrate powder (4 stars) found in 1% of pet food products analyzed
Excellent source of chlorophyll.

sun-cured alfafa meal (4 stars) found in 1% of pet food products analyzed
Alfalfa meal provides chlorophyll but "sun-cured" a bit gimmicky.

iron amino acid chelate (4 stars) found in 5% of pet food products analyzed
Better source of iron, improves use, needed for red blood cell production.

white fish (4 stars) found in 3% of pet food products analyzed
Alternative source of protein.

cod (4 stars) found in 4% of pet food products analyzed
Good protein alternative.

whitefish (4 stars) found in 1% of pet food products analyzed
Good alternative to standard meats.

whole wheat (4 stars) found in 1% of pet food products analyzed
Nutritionally complete grain, good source of grain protein but often suspected to cause allergies.

copper amino acid chelate (4 stars) found in 5% of pet food products analyzed
Better source of copper, improves use, needed for iron absorption, bone formation, protein metabolism and blood clotting.

cobalt amino acid chelate (4 stars) found in 5% of pet food products analyzed
Better source of cobalt, improves use, needed for B12 synthesis.

citric acid and rosemary (4 stars) found in 1% of pet food products analyzed
Natural preservatives although citric acid (Vitamin C) can be harsh on digestive tract.

chicken liver, fresh (4 stars) found in 1% of pet food products analyzed
Indicates better quality, but can be misleading.

chicken stock (4 stars) found in 1% of pet food products analyzed
Better than plain water used for processing canned foods or flavoring dry foods.

oats (4 stars) found in 1% of pet food products analyzed
Good source of fiber and energy but not whole ground for full nutritional value.

chicory extract (4 stars) found in 3% of pet food products analyzed
Concentrated source of innulin, a prebiotic, gimmicky but more effective than plain root or powders.

chicken fat (naturally preserved with mixed tocopherols) (4 stars) found in 19% of pet food products analyzed
Good source of energy and flavor, preserved with Vitamin E, but dogs do better with vegetable and fish oils.

shrimp (4 stars) found in 2% of pet food products analyzed
Good source of protein.

rosemary (4 stars) found in 1% of pet food products analyzed
Natural preservative.

ocean fish meal (4 stars) found in 1% of pet food products analyzed
Concentrated cold water fish, highly nutritious, may have oils expressed leaving it lower in fatty acids.

folic acid supplement (4 stars) found in 1% of pet food products analyzed
Standard source, needed for blood building and DNA synthesis.

preserved with mixed tocopherols (4 stars) found in 1% of pet food products analyzed
Natural Vitamin E preservative.

citric acid and rosemary extract (4 stars) found in 1% of pet food products analyzed
Common natural preservatives.

herring meal (4 stars) found in 2% of pet food products analyzed
Excellent source of protein, poor source of fatty acids as oil is pressed out of fish to make meal.

sage (4 stars) found in 5% of pet food products analyzed
Natural preservative.

green beans (4 stars) found in 1% of pet food products analyzed
Good source of nutrients and fiber.

alfalfa nutrient concentrate (4 stars) found in 1% of pet food products analyzed
Good source of chlorophyll, protein and nutrients.

chicken fat (4 stars) found in 1% of pet food products analyzed
Good source of energy for cats, dogs do best on oils rather than animal fat.

venison stock (4 stars) found in 1% of pet food products analyzed
Better than plain water for processing in can foods, flavor additive in dry foods.

venison (4 stars) found in 1% of pet food products analyzed
Good alternative to standard meats.

duck (4 stars) found in 1% of pet food products analyzed
Good alternative protein source, less heavy in water weight than chicken.

veal broth (4 stars) found in 1% of pet food products analyzed
Better than simple water for processing in can, used as flavoring in dry foods.

turkey stock (4 stars) found in 1% of pet food products analyzed
Better than simple water for processing in can, used as flavoring in dry foods.

beta carotene (4 stars) found in 23% of pet food products analyzed
Source of Vitamin A precursor, aids immune response, allergy control, slows aging.

dried kelp meal (4 stars) found in 1% of pet food products analyzed
Good source of iodine for thyroid function and chlorophyll.

ground whole wheat (4 stars) found in 3% of pet food products analyzed
Whole ground is excellent, but not considered the best grain choice for dogs.

manganese sulfate (4 stars) found in 37% of pet food products analyzed
Better source, manganese is necessary to development of strong bones and enzyme activators, enhances immune system.

venison meat (4 stars) found in 1% of pet food products analyzed
Good alternative to standard meats.

ground whole peas (4 stars) found in 1% of pet food products analyzed
Good source of nutrients and fiber.

tuna (4 stars) found in 4% of pet food products analyzed
Good source of protein and fatty acids.

pea fiber (4 stars) found in 1% of pet food products analyzed
Good source of nutritious fiber.

pearled barley (4 stars) found in 3% of pet food products analyzed
Not whole ground, less nutritive but a wonderful grain, low gluten and flavorful.

rabbit (4 stars) found in 1% of pet food products analyzed
Good alternative meat source.

copper amino acid complex (source of chelated copper) (4 stars) found in 5% of pet food products analyzed
Better source of copper, improves use, needed for iron absorption, bone formation, protein metabolism, blood clotting.

whitefish meal (4 stars) found in 1% of pet food products analyzed
Good alternative to standard meats in concentrated form for more protein, can have oils expressed.

manganese amino acid chelate (4 stars) found in 10% of pet food products analyzed
Better source of manganese necessary to development of strong bones and enzyme activators, enhances immune system.

pea protein (4 stars) found in 1% of pet food products analyzed
Good source of vegetable protein.

rabbit stock (4 stars) found in 1% of pet food products analyzed
Better than plain water for processing in can food.

ginger extract (4 stars) found in 1% of pet food products analyzed
Good for digestion if listed high on label, if not, gimmicky.

potassium amino acid complex (source of chelated potassium) (4 stars) found in 3% of pet food products analyzed
Better source of potassium, balances acid/alkaline balance.

eggs (4 stars) found in 4% of pet food products analyzed
Good source of protein, free of shell.

garlic (4 stars) found in 5% of pet food products analyzed
Good antioxidant, antibiotic. IS SAFE TO USE!

yucca schidigera extract (4 stars) found in 3% of pet food products analyzed
Used to reduce stool odor, concentrated.

zinc amino acid chelate (4 stars) found in 5% of pet food products analyzed
Better source of zinc, improves use, protects against free radicals, essential to insulin formation and immune function.

postassium sorbate (a preservative) (3 stars) found in 1% of pet food products analyzed
Mineral-based mold inhibitor.

potassium citrate (3 stars) found in 2% of pet food products analyzed
Source of Potassium.

asparagus (3 stars) found in 1% of pet food products analyzed
Gimmicky.

gelatin (3 stars) found in 1% of pet food products analyzed
Filler / binder in can food.

dried cheese (3 stars) found in 1% of pet food products analyzed
Gimmicky, poor quality used.

potassium chloride (3 stars) found in 86% of pet food products analyzed
Standard source of potassium, balances acid/alkaline levels.

dried cheddar cheese (3 stars) found in 1% of pet food products analyzed
Gimmicky, poor quality used.

pantothenate (3 stars) found in 1% of pet food products analyzed
Vitamin B-complex factor, aids nervous system and adrenal glands.

DL-methionine (3 stars) found in 34% of pet food products analyzed
Standard source of methionine, supports healthy skin and nails, liver activity and immune health.

peppers (3 stars) found in 1% of pet food products analyzed
Gimmicky.

parsley (3 stars) found in 7% of pet food products analyzed
Gimmicky, a natural deodorizer.

parsley flakes (3 stars) found in 1% of pet food products analyzed
Gimmick, not enough used for therapeutic response.

dried bacillus licheniformis fermentation extract (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

parsley oil (3 stars) found in 1% of pet food products analyzed
Natural deodorizer, gimmicky.

parsley powder (3 stars) found in 1% of pet food products analyzed
Natural deodorizer, gimmicky.

dried bacillus subtilis fermentation extract (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

dried buttermilk (3 stars) found in 2% of pet food products analyzed
Gimmick.

dried blueberries (3 stars) found in 1% of pet food products analyzed
Gimmick, not enough is used for therapeutic response.

paprika oleoresin (3 stars) found in 2% of pet food products analyzed
Natural red colorant.

lettuce (3 stars) found in 1% of pet food products analyzed
Gimmicky.

yellow zucchini (3 stars) found in 1% of pet food products analyzed
Usually a gimmick, unless listed high up on the label.

manganese oxide (3 stars) found in 1% of pet food products analyzed
Standard source of manganese, nourishes brain and nervous system, aids in fat and sugar metabolism.

managanous sulfate (3 stars) found in 2% of pet food products analyzed
Good source of manganese.

yucca schidigera (3 stars) found in 3% of pet food products analyzed
Used for stool odor control.

malt extract (3 stars) found in 1% of pet food products analyzed
Flavor additive, sweetener.

dried paprika (3 stars) found in 1% of pet food products analyzed
Gimmicky.

dried parsley flakes (3 stars) found in 2% of pet food products analyzed
Usually a gimmick, used as deodorant.

L-tryptophan (3 stars) found in 3% of pet food products analyzed
Gimmicky amino acid, not enough to help and can not stand up well to heat processing.

locust bean gum (3 stars) found in 1% of pet food products analyzed
Non-nutritive binder / filler in can foods.

dried spinach (3 stars) found in 2% of pet food products analyzed
Most nutrition lost in drying / gimmicky.

natural chicken flavor (3 stars) found in 14% of pet food products analyzed
Gimmicky. Designated as natural, seems better than plain chicken flavor but it's the same. Unless noted as artificial it's all "natural" regardless of quality.

dried tomato pomace (3 stars) found in 3% of pet food products analyzed
Gimmicky filler ingredient, not enough nutrients to help and can not stand up to heat processing.

manganous sulfate (3 stars) found in 10% of pet food products analyzed
Standard source of manganese necessary to development of strong bones and enzyme activators, enhances immune system.

lentils (3 stars) found in 1% of pet food products analyzed
Gimmicky.

zinc amino acid complex (3 stars) found in 5% of pet food products analyzed
Good source of zinc, protects against free radicals, essential to insulin formation and immune function.

lactobacillus acidophilus (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

dried yam (3 stars) found in 1% of pet food products analyzed
Nutritive fiber, less sugar than beets. Can indicate poor animal feed quality.

egg noodles (3 stars) found in 1% of pet food products analyzed
Gimmicky source of carbohydrates.

zinc sulfate (3 stars) found in 32% of pet food products analyzed
Standard source of zinc, protects against free radicals, essential to insulin formation and immune function.

A & D3 supplements (3 stars) found in 4% of pet food products analyzed
Standard Vitamin A and D3 supplements, needed for immune function, eye sight and calcium absorption.

zinc oxide (3 stars) found in 54% of pet food products analyzed
Standard source of zinc, protects against free radicals, essential to insulin formation and immune function.

lamb fat (3 stars) found in 2% of pet food products analyzed
Source of energy.

enterococcus faecium (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

ferrous sulfate (3 stars) found in 74% of pet food products analyzed
Standard source of iron, promotes oxygen-rich blood, immune support.

dried sweet potato (3 stars) found in 1% of pet food products analyzed
Good source of carbohydrates and fiber, less sugar than beets. Can indicate poor feed quality.

dried cranberries (3 stars) found in 1% of pet food products analyzed
Gimmicky, too little is used for therapeutic response in urinary tract.

whole wheat flour (3 stars) found in 1% of pet food products analyzed
Whole ground wheat grain, more nutritious but flour is too processed.

dried cheese powder (3 stars) found in 1% of pet food products analyzed
Gimmicky flavor.

niacin supplement (3 stars) found in 12% of pet food products analyzed
Standard source, promotes proper digestion, energy production and healthy skin and nerves.

niacin & ferrous sulfate (3 stars) found in 1% of pet food products analyzed
Standard niacin and iron supplements.

niacin (3 stars) found in 69% of pet food products analyzed
Standard source, promotes proper digestion, healthy skin and nerves.

natural smoke flavor (3 stars) found in 2% of pet food products analyzed
Gimmick.

natural poultry flavor (3 stars) found in 3% of pet food products analyzed
Non-descriptive source, usually cheaper to use but still "natural".

natural flavor (3 stars) found in 32% of pet food products analyzed
Standard flavor ingredient. Ask the manufacturer.

natural color (3 stars) found in 2% of pet food products analyzed
Harmless additive, non-nutritive.

potassium iodide (3 stars) found in 54% of pet food products analyzed
Standard source of potassium, balances acid/alkaline levels.

dried chicken cartilage (3 stars) found in 1% of pet food products analyzed
Gimmicky source of glucosamine, not enough used for therapeutic benefits.

manganous oxide (3 stars) found in 40% of pet food products analyzed
Standard source, manganese is necessary to development of strong bones and enzyme activators, enhances immune system.

dried chickory root (3 stars) found in 3% of pet food products analyzed
Source of inulin, a prebiotic, gimmicky, not enough used for therapeutic benefit.

yellow squash (3 stars) found in 2% of pet food products analyzed
Usually a gimmick, unless listed high up on the label.

inositol (3 stars) found in 26% of pet food products analyzed
Standard source, non-vitamin B-Complex metabolizes blood fats.

mineral supplements (zinc sulfate) (3 stars) found in 1% of pet food products analyzed
Standard source of zinc, but indicates poorly represented profile.

milk (3 stars) found in 1% of pet food products analyzed
Gimmicky.

menadione sodium bisulfite complex (3 stars) found in 35% of pet food products analyzed
Standard source of Vitamin K activity, necessary for blood clotting, aids as anti-parasitic for intestinal worms.

iron amino acid complex (source of chelated iron) (3 stars) found in 5% of pet food products analyzed
Good source of iron needed for red blood cell production.

alfalfa (3 stars) found in 3% of pet food products analyzed
Source of chlorophyll, dietary fiber.

dried ginger (3 stars) found in 1% of pet food products analyzed
Promotes digestion if listed high enough on label, if not -- gimmicky.

marigold meal (source of lutein*) (3 stars) found in 1% of pet food products analyzed
Gimmick, not enough can be used in a food (too costly) for therapeutic benefits.

marigold extract (source of lutein) (3 stars) found in 3% of pet food products analyzed
Gimmicky supplement, not enough to help, often listed near end of label.

dried kelp (source of iodine) (3 stars) found in 8% of pet food products analyzed
Industry standard source of iodine.

oat fiber (3 stars) found in 3% of pet food products analyzed
Non-nutritive filler.

wild rice (3 stars) found in 1% of pet food products analyzed
Gimmicky, but more nutritious than white.

fructooligosaccharides (3 stars) found in 8% of pet food products analyzed
Mostly used as gimmick, prebiotic to aid digestion.

thyme (3 stars) found in 1% of pet food products analyzed
Gimmicky.

thiamine mononitrate (source of vitamin B1) (3 stars) found in 1% of pet food products analyzed
Standard source of B1, needed for healthy nervous system and mental attitude.

thiamine mononitrate (3 stars) found in 93% of pet food products analyzed
Standard source of B-1, effects nervous system and mental attitude.

thiamine (3 stars) found in 2% of pet food products analyzed
Standard vitamin B-1, effects nervous system and mental attitude.

green tea (3 stars) found in 1% of pet food products analyzed
Gimmicky, not enough used for therapeutic response unless listed higher on label.

barley grass (3 stars) found in 3% of pet food products analyzed
Gimmicky additive for dietary "greens," not enough used for nutritional benefits unless listed high on the label.

taurine (3 stars) found in 39% of pet food products analyzed
Standard source, necessary for cats who do not manufacture taurine on their own, helps regulate nervous system, promotes thyroid and cardiovascular health. Some benefit to dogs.

barley (3 stars) found in 3% of pet food products analyzed
Excellent source of nutrients, great grain for pets, but not "whole ground." Can be of any quality.

canthaxanthin (3 stars) found in 1% of pet food products analyzed
A pink colorant from mushrooms, crustaceans, fish.

sweet potatoes (3 stars) found in 3% of pet food products analyzed
Good alternative to regular potatoes provides carbohydrates for energy, nutrients, less sugar than beets.

cheese powder (3 stars) found in 1% of pet food products analyzed
Gimmicky.

sunflower oil (preserved with mixed tocopherols) (3 stars) found in 10% of pet food products analyzed
Gimmicky, cheap source of fat for energy, healthy coat, naturally preserved.

tomato flakes (3 stars) found in 1% of pet food products analyzed
Gimmicky.

ground flax seed (3 stars) found in 3% of pet food products analyzed
Is not "whole" ground, just flour that might be lacking in fatty acids.

carrot powder (3 stars) found in 1% of pet food products analyzed
Cheap source of carrot fiber.

ginger (3 stars) found in 1% of pet food products analyzed
Aids digestion if listed high on label, if not, it's a gimmick.

spirulina (3 stars) found in 3% of pet food products analyzed
Gimmicky ingredient, not enough to help unless listed high up on label.

spinach (3 stars) found in 2% of pet food products analyzed
Usually a gimmick, unless listed high up on the label.

spearmint (3 stars) found in 1% of pet food products analyzed
Gimmicky.

preserved with mixed tocopherols and citric acid (3 stars) found in 5% of pet food products analyzed
Natural Vitamin E and Vitamin C preservatives.

soybean oil (3 stars) found in 5% of pet food products analyzed
Source of fat for energy, healthy coat. Dogs do fine.

deboned lamb (3 stars) found in 1% of pet food products analyzed
Lamb meat is filled with water, less protein, deboned misleads as to higher quality.

soybean meal (3 stars) found in 13% of pet food products analyzed
Dogs can not digest soybeans, can bloat/die. Good source of protein and fiber for cats.

carmine (3 stars) found in 1% of pet food products analyzed
A crimson pigment made from insects.

bifidobacterium longum (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

vitamin B12 supplement (3 stars) found in 86% of pet food products analyzed
Standard source, involved in immune response.

beef (natural source of glucosamine) (3 stars) found in 1% of pet food products analyzed
Gimmicky, not enough available to be therapeutically beneficial, plus it's full of water weight, gets it listed high on the label but robs dry food of meat protein, fine in can food.

vitamin B-12 (3 stars) found in 2% of pet food products analyzed
Standard source, involved in immune function.

vitamin A supplement (3 stars) found in 54% of pet food products analyzed
Standard source of A, vital to immune function, develops strong eyes and bones, lowers risk to cancer.

vitamin A acetate (3 stars) found in 27% of pet food products analyzed
Standard source, needed for immune function.

vitamin A (3 stars) found in 1% of pet food products analyzed
Standard supplement needed for a strong immune system.

vitamin E (3 stars) found in 95% of pet food products analyzed
Antioxidant used as food preservative.

beef flavor (3 stars) found in 1% of pet food products analyzed
Usually a broth to improve palatability.

beef liver (3 stars) found in 13% of pet food products analyzed
Source of iron and flavor, too much beef liver can become toxic to the body -- avoid it in dry foods, safe in can foods as secondary, flavor ingredient.

veal (3 stars) found in 1% of pet food products analyzed
Alternative to standard beef.

calcium pantothenate (3 stars) found in 60% of pet food products analyzed
Standard source of a B-complex vitamin B5, supports adrenal activity.

glucosamine hydrochloride (3 stars) found in 10% of pet food products analyzed
Gimmicky, not enough can be available to be effective, often listed low on the label as token ingredient. Cooking may effect it's potency.

calcium iodate (3 stars) found in 41% of pet food products analyzed
Source of iodine, promotes strong bones, teeth, cardiovascular health and skeletal strength.

bifidobacterium pseudolongum (3 stars) found in 1% of pet food products analyzed
Gimmicky probiotic.

tuna meal (3 stars) found in 1% of pet food products analyzed
A source of protein but lower in fatty acids.

tricalcium phosphate (3 stars) found in 13% of pet food products analyzed
Anti-caking agent, emulsifier and dietary supplement of Phosphorous needed for body's alkaline/acid balance.

bifidobacterium thermophilum (3 stars) found in 3% of pet food products analyzed
Gimmicky probiotic to aid digestion, not enough to help and can not stand up to heat processing.

watercress and spinach (3 stars) found in 1% of pet food products analyzed
Gimmicky unless listed high on the label.

biotin (3 stars) found in 96% of pet food products analyzed
Standard source to promote healthy skin and coat.

blueberries (3 stars) found in 2% of pet food products analyzed
Gimmicky, not enough used for benefit to eyes.

glucosamine (3 stars) found in 3% of pet food products analyzed
Gimmicky, not enough can be available to be effective, often listed low on the label as token ingredient. Cooking may effect it's potency.

basil (3 stars) found in 2% of pet food products analyzed
Gimmicky.

calcium carbonate (3 stars) found in 40% of pet food products analyzed
Standard source of calcium, promotes strong bones, teeth, cardiovascular health and skeletal strength, used as a buffer to acidic foods.

celery (3 stars) found in 1% of pet food products analyzed
Gimmick.

water cress (3 stars) found in 1% of pet food products analyzed
Gimmicky.

whole eggs (3 stars) found in 1% of pet food products analyzed
Good source of protein, but includes shell which is not well digested.

whey (3 stars) found in 1% of pet food products analyzed
Milk protein, indicates a cheaper food low in meat protein.

soya oil (3 stars) found in 1% of pet food products analyzed
Soya is "Soybean," why hide the fact? It is not the best oil for fatty acids and a cheaper one to use than other vegetable oils like canola.

clove bud oil (3 stars) found in 1% of pet food products analyzed
Gimmicky.

riboflavin supplement (3 stars) found in 1% of pet food products analyzed
Vitamin B-2 needed for rich red blood cell production.

riboflavin (source of vitamin B2) (3 stars) found in 92% of pet food products analyzed
Standard source, necessary to energy production, fat and carbohydrate metabolism.

red peppers (3 stars) found in 1% of pet food products analyzed
Gimmicky.

copper sulfate (3 stars) found in 76% of pet food products analyzed
Standard source, aids in bone formation, iron absorption and protein metabolism.

ground whole grain wheat (3 stars) found in 1% of pet food products analyzed
Whole ground is more nutritious, good source of protein, fiber but "grain" indicates feed-grade.

whole cranberries (3 stars) found in 1% of pet food products analyzed
Gimmicky, not enough can be used for therapeutic benefit.

vitamin D-3 (3 stars) found in 84% of pet food products analyzed
Standard source, aids calcium and phosphorous in building bones and teeth.

pyridoxine hydrochloride (source of vitamin B6) (3 stars) found in 80% of pet food products analyzed
Standard source, immune stimulant, major factor in protein metabolism and red blood cell production.

corn oil (3 stars) found in 3% of pet food products analyzed
Source of vegetable fat.

Note: "Gimmick" or "Gimmicky" means this ingredient is listed on the label in order to hype the product to human buyers, but is usually not present in large enough quantities to be effective in any meaningful way.

Additional notes

The comments on pet food ingredients listed here are the opinion of Dr. Lisa Newman and are based on over 20 years of clinical experience in nutritional therapies for pets. Dr. Newman's line of pet products includes premium holistic food, herbal supplements, and nutritional supplements. Dr. Newman's website is www.Azmira.com and her products are carried in natural health stores and can be ordered directly from her website. User success stories about pet health recovery using Azmira products can be viewed at http://www.azmira.com/AzmiraStories.htm

Both Mike Adams and NaturalNews fully endorse Dr. Newman's line of holistic pet products. No money exchanged hands in the creation of this report. Both Dr. Newman and Mike Adams volunteered their time and expertise to create and share this information with the public. Both believe that animals deserve superior nutrition and that just as with humans, nearly all diseases emerging in pets today can be easily and effectively prevented through nutritional therapies that include superior food and nutritional supplements (along with plenty of exercise, fresh water and sunshine for your pets!).

Please support Dr. Lisa Newman's ongoing nutritional education efforts by considering her line of pet food products at www.Azmira.com

Please also consider supporting the Consumer Wellness Center with a donation at:
http://www.consumerwellness.org/Spo...




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