(NaturalNews) The big problem with functional mushrooms sold these days is that so many of them are contaminated with toxic heavy metals because they're grown in China. This is well known across the industry, but nobody talks about it publicly because they don't want customers to know the truth.
What truth is that? Many of the "medicinal mushrooms" sold on the market today are grown in China, and they're grown in contaminated media materials which contain alarming concentrations of heavy metals like lead.
Lead is a common contaminant in cheaply-grown functional mushrooms like Reishi, Shiitake, Maitake and Cordyceps. High lead equals a cheap price, and because so many mushrooms are marketed on price alone -- with no disclosure of their heavy metals content -- the low price usually wins. As a result, many consumers who think they're buying high-end "medicinal" mushrooms are also buying a whole lot of lead.
Another industry first: Low Heavy Metals Verified functional mushrooms grown in the USA
But today, we're changing all that. Over the past year, we meticulously sourced extremely clean, high-potency functional mushroomsgrown and harvested in the USA and laboratory verified to contain extremely low levels of heavy metals.
We did this because as an industry innovator and pioneer in the realm of heavy metals, we actually care about what our customers are consuming. Most retailers never test any of their products for heavy metals, but we test EVERYTHING for heavy metals (and we reject most sources of raw materials).
We also believe consumers have a right to know what they're eating when it comes to mushrooms, or chlorella, or rice protein or any other superfood. On top of that, we strive to support U.S. farmers and growers who produce quality products right here in North America.
Our laboratory-validated mushrooms are grown in a super clean medium of USA-grown brown rice. Our mushrooms are never grown in animal manure! Nothing comes from China, and every single production lot is tested for heavy metals using our Forensic Food Lab.
Every single mushroom product we sell is validated and rated with a certification seal, confirming the heavy metals content. These extremely low heavy metals levels can be confirmed by any ICP-MS laboratory.
Now, for the first time in history, people who buy functional mushrooms have a new, informed choice: laboratory-validated mushrooms with total transparency about what they truly contain.
This is a non-profit, non-commercial, open-source effort to bring increased transparency to foods, superfoods, herbs and more.
What you are going to see from here forward is more and more companies seeking to validate the heavy metals composition of their products using this scale, from "A+++" down to "F."
Products that rate "A" or higher will see a premium price in the marketplace. Products with lower ratings (or with no ratings at all) will have to be sold at lower prices because their heavy metals composition will be a mystery.
How will these low heavy metals ratings be regulated or policed? We will purchase off-the-shelf products that claim validated heavy metals levels and spot check them for accuracy. Any companies who are blatantly and maliciously lying about their heavy metals levels will be publicly exposed, so companies are strongly encouraged to test every single production lot if they intend to claim compliance with these voluntary standards.
Natural News Store is the first retailer in history to be Low Heavy Metals Verified
Watch for more products across the Natural News Store to be Low Heavy Metals Verified! We are the first retailer to adhere to such standards, and it's just one of the many ways in which Natural News is leading the natural products industry in the direction of enhanced consumer trust, transparency and safer products.
Quite literally, we are setting the standards for the industry; standards that mean cleaner superfoods, enhanced manufacturer transparency and vastly increased support for clean farming methods that help protect the natural world around us.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.