man

Former Marlboro Man dies from smoking-related disease

Tuesday, February 04, 2014 by: David Gutierrez, staff writer
Tags: Marlboro Man, cigarettes, smoking-related disease

eTrust Pro Certified

Delicious Pin It
(NaturalNews) Eric Lawson, a former Marlboro-Man-turned-antismoking-advocate, died at his home from chronic obstructive pulmonary disease on January 10. A lifelong smoker, Lawson was diagnosed with the smoking-related disease in 2006. He was eventually able to quit smoking before his death at age 72.

Before taking on the role as the iconic Marlboro Man in 1978, Lawson acted in western TV shows and films, including The Shooter, Walker, Texas Ranger, Tall Tale, Bonanza: Under Attack and The A-Team. Because television ads for cigarettes were no longer permitted by 1978, Lawson instead portrayed the manly, smoking cowboy in print ads for three years. His wife, Susan Lawson, says she still has one of the ads that appeared in Time magazine.

Lawson was a loyal Marlboro customer, smoking up to three packs a day.

In order to become the Marlboro Man, Lawson had to prove that he was actually a real cowboy, not just an actor.

"He had to go out and ride, he needed to prove himself as a cowboy," Lawson's wife said of his audition.

Long before he was able to quit tobacco himself, Lawson became a public anti-tobacco campaigner. He even starred in a 1998 TV public service announcement for the American Cancer Society (ACS) that parodied the character of the Marlboro Man.

"He tried to speak to the kids, telling them don't start smoking," his wife said. "He already knew cigarettes had a hold on him."

The century's most powerful brand image

The Marlboro Man was introduced in the 1950s as an attempt to counter filtered cigarettes' image as a product for women. Although many "manly" professions were featured as Marlboro Men, including hunters, miners, pilots and weightlifters, the cowboy was the most popular and the most often used.

"The most powerful - and in some quarters, most hated - brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark, helping establish Marlboro as the best-selling cigarette in the world," the publication Advertising Age wrote in 1999.

Lawson was one of just dozens of men who portrayed the Marlboro Man over the decades and was friends with several of them. One of these friends was Wayne McLaren, another lifelong smoker who became an anti-tobacco campaigner in his later years. McLaren died of lung cancer in 1992.

David McLean, who appeared as the Marlboro Man in both print and television ads, also died of lung cancer in 1995.

A powerful antismoking spokesperson

In his later years, Lawson was considered an effective and potent antismoking advocate. The 30-second public service announcement that he starred in in 1998 for the ACS features Lawson in full cowboy regalia while Western music plays in the background. Lawson's character smokes continually while performing cowboy-style tasks such as riding a horse, herding cattle, splitting firewood and mending fences. The music ends with an abrupt thud, and Lawson's character turns around, shocked to see his horse lying still on the ground. The ad closes with the words: "Secondhand smoke kills."

According to his obituary, Lawson "was particularly proud of an NBC interview he gave regarding the negative effects of cigarette smoking."

According to John Seffrin, chief executive officer of the ACS, Lawson was an effective role model who really made a difference in people's lives and in their attitudes about smoking simply by explaining what cigarettes had done to him personally.

"That's important," Seffrin said, "because people stop and think if that happens to Eric Lawson it could happen to me."

Lawson is survived by his wife, six children, 18 grandchildren and 11 great-grandchildren.

Sources for this article include:

http://news.yahoo.com

http://www.chicagotribune.com

http://science.naturalnews.com

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.