Subscribe (free)
About NaturalNews
Contact Us
Write for NaturalNews
Media Info
Advertising Info
U.S. patent office

IQ-challenged U.S. patent office awards trademark for the word 'candy' to app developer

Saturday, February 01, 2014 by: J. D. Heyes
Tags: U.S. patent office, trademark, candy

Most Viewed Articles
Popular on Facebook
(NaturalNews) The word candy, which is used to describe literally thousands of confectionary creations the world over, is about as general of a descriptor as there ever was - which explains why the term was never patented.

Until now, that is, thanks to some brain death at the U.S. Patent Office.

As reported by the tech site Mashable:

The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office.

Almost a year after King.com Limited initially filed a trademark claim for the word "candy," the filing was approved by the USPTO Wednesday.

Oh, yes. Candy is a term now owned by a gaming company. Old man Hershey must be turning over in his grave. Other game developers are also miffed, but more on that in a moment.

The most downloaded game of 2013: Candy Crush Saga

With the granting of the unusual trademark, app developers who already had games on the market that include the word candy in their title are now receiving notifications and emails from tech giant Apple asking them to remove their apps from the App Store, presumably until they rename them:

These emails are in line with Apple's protocol as the company automatically sends out emails asking the two parties to connect when a claim is filed. Such emails therefore don't necessarily mean the tech giant is working alongside King; it's simply the protocol that takes place when a user files a claim against another developer.

In awarding the trademark, games, software, educational services and, believe it or not, even clothing, fall under it.

Gaming blog Gamezebo has reported that King.com Limited is asking other game developers to drop the phrase candy from their games.

King did not immediately respond to Mashable's request for comment, and an Apple spokesperson declined to comment.

According to reports, Candy Crush Saga was the most downloaded free game app for iPhones and iPads last year.

"Laying claim to a word as common as candy is ruffling some feathers in the world of gaming developers, many of whom may not have the financial resources necessary to fight a trademark claim against a more established developer like King," Mashable reported. "Benny Hsu, the developer behind All Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land, told Gamezebo that he doesn't have the money to fight back."

"I plan on changing the name if that is what I must do," he said.

And apparently, he must.



STAY INFORMED! Free subscription to the Health Ranger's email newsletter
Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.