General Mills

GMO victory? General Mills says Cheerios are non-GMO, but they're made from oats in the first place

Friday, January 03, 2014
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Cheerios, non-GMO, General Mills

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Delicious
(NaturalNews) General Mills has now publicly announced that original Cheerios cereal is non-GMO. This announcement, in which General Mills also falsely claims that genetically modified ingredients are "safe" -- as if this had been proven or something -- is available here.

But Cheerios cereal is made from oats, and there's no such thing as commercially-produced genetically modified oats. So proclaiming that original Cheerios is non-GMO is not especially meaningful. It's like an aloe vera juice company claiming its aloe vera juice is non-GMO. To their credit, General Mills explains they did change their sources for a very tiny ingredient in the cereal: corn starch.

"...we were able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn," explains General Mills.

This doesn't seem so amazing, especially in light of the fact that General Mills continues to claim, entirely without any reasonable proof, that GMOs are 100% safe to consume and carry absolutely no risk whatsoever. (This is the definition of "safe.") Furthermore, General Mills explains on its website that it has no intention of making all its other Cheerios products (there are over a dozen) non-GMO, claiming that such a move is "difficult, if not impossible." Really? Then how does Nature's Path make all their cereals non-GMO if such a thing is "impossible?"

A victory?

GMOinside.org is suggesting this is a victory against GMOs. John Roulac, founder of Nutiva and one of my favorite people in the natural products industry, explains:

This is a huge victory for the non-GMO movement. I want to thank all the "GMO Insiders" for using social media to convince America's largest packed food brand to go non-GMO with a major product. History is being made today and more food brands will rush towards non-GMO foods.

I hope he's right. But as much as I really love John Roulac and all the amazing things he stands for (he really is a pioneer in superfoods), I see this differently. For starters, there doesn't seem to be anything in the announcement about General Mills adding any sort of "non-GMO" label to Cheerios boxes. If it's not labeled non-GMO, then it's not really a win for consumer education and product transparency. It seems as if General Mills wants Cheerios to be secretly non-GMO while avoiding bringing any real attention to the issue.

General Mills' history of deceptive labeling

General Mills also has a long history of deception when it comes to how cereals are named or labeled. For example, the company made a cereal called "TOTAL Blueberry Pomegranate" which contained neither blueberries nor pomegranates.

I actually made a hilarious comedy skit called "Total Mind Games" based on this insidious deception. You can watch the video here.

General Mills, in essence, was lying to consumers by falsely implying their cereals contain fruit when in fact they don't. Keep in mind that the FTC throws people in prison for lying about weight loss claims in popular books, yet companies like General Mills can lie to the public right on the front label -- in large letters! -- with absolutely no FTC investigation, lawsuit or settlement. "Deceptive advertising" scrutiny is never applied to large food companies, it seems.

General Mills is also the same company that makes Lucky Charms and other junk food cereals loaded with refined sugars (from GMO sources), artificial colors and a huge assortment of refined, processed ingredients which many nutritionists believe is linked to type-2 diabetes and obesity, especially in children.

I just can't get excited about this company changing one tiny little ingredient source in one cereal product out of the dozens of junk products they manufacture and aggressively advertise to children.

In my opinion, if you want to eat healthy cereal, don't buy anything from General Mills. Buy cereals from Nature's Path instead. Their entire product line is non-GMO!

Let's face it: Many General Mills cereals are really only fitting for people who are too stupid to realize what they're eating -- the kind of people who don't read ingredients lists or who have no real interest in the nutritional aspects of what they're eating in the first place. Anyone who knows even the slightest thing about nutrition wouldn't be impressed at all with General Mills products.

Watch my "TOTAL Mind Games" comedy skit here:

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About the author:Mike Adams (aka the "Health Ranger") is the founding editor of NaturalNews.com, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

In late 2013, Adams launched the Natural News Forensic Food Lab, where he conducts atomic spectroscopy research into food contaminants using high-end ICP-MS instrumentation. With this research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products to low levels by July 1, 2015.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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