Chipotle

Burrito backlash: Chipotle announces it might use sick cows as beef source, then reverses itself after internet backlash

Wednesday, August 14, 2013
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Chipotle, sick cows, antibiotics

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Delicious
(NaturalNews) Earlier today, Chipotle Mexican Grill, Inc., reportedly told Bloomberg.com that it was considering expanding its supply chain to include sick animals treated with antibiotics. As Bloomberg shockingly reported:

If Chipotle allows sick animals treated with antibiotics to remain in its supply chain, it will increase the amount of beef available to the company, said John Nalivka, a former U.S. Department of Agriculture economist and president of commodity researcher Sterling Marketing Inc. in Vale, Oregon.

"That opens up their supply quite a bit," he said. Chipotle will be able to buy cattle outside the USDA's Never Ever 3 program, which says cattle may never be given antibiotics, growth promotants or fed anything with animal byproducts.


This announcement seems to run counter to the longstanding philosophy of Chipotle which has, for years, sought to focus on more "naturally" raised meats rather than the usual factory-farmed products. But the company ran into serious supply problems on its cuts of beef, largely due to the growing commercial success of the food chain.

Chipotle apparently reverses itself hours later

Later in the day, however, Chipotle spokesperson Chris Arnold told NPR that he had made a mistake. "I gave Bloomberg incorrect information," he said.

NPR goes on to say that "...the company is currently evaluating if this strict 'never-ever' antibiotic protocol is best for the animals, or whether animals can be treated when necessary and allowed to remain in the herd."

A victory for food consumers everywhere

The big news in all this, however, is the very fact such a conversation even took place about animal antibiotics. This proves that food consumers are winning when it comes to heightened awareness about meat sources used in their fast food.

Awareness of the widespread use of antibiotics in animals is at an all-time high (and rising). Simply put, food consumers don't want to eat meat harvested from cows pumped full of antibiotics.

Today, Chipotle received that message loud and clear. Rest assured that if the company crosses that line and lowers its standards, it's going to be pummeled by a backlash of angry consumers who will find their burritos somewhere else.

Because, let's face it: as far as fast food goes, Chipotle is a cut above the rest in terms of ingredient quality and freshness. I'm not endorsing the restaurant; I'm just saying you can do a lot worse. If you really want to uncover some mystery meat, ask yourself what's in a Taco Bell beef burrito...

Sources for this story include:
http://www.npr.org/blogs/thesalt/2013/08/13/...

http://www.bloomberg.com/news/2013-08-12/chi...

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About the author:Mike Adams (aka the "Health Ranger") is the founding editor of NaturalNews.com, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

In late 2013, Adams launched the Natural News Forensic Food Lab, where he conducts atomic spectroscopy research into food contaminants using high-end ICP-MS instrumentation. With this research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products to low levels by July 1, 2015.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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