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Coca-Cola pushing soft drinks for breakfast in bid to boost sales

Saturday, July 13, 2013 by: Ethan A. Huff, staff writer
Tags: Coca-Cola, soft drinks, breakfast

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(NaturalNews) Forget about tea, coffee and smoothies in the morning -- just down a few cans of soda pop before starting your day and you should be good to go. This is the latest marketing advice to emerge from junk beverage giant Coca-Cola, which is currently trying to boost sales of its sugar- and aspartame-laden drink products in the U.K. and elsewhere by pushing soft drinks for breakfast.

The Associated Press (AP) reports that Coca-Cola is losing market share to healthier beverage alternatives, particularly in developed countries where people are wising up to the dangers associated with soft drink consumption. So to counteract this enlightenment, Coca-Cola is introducing a new brainwashing campaign known as "See the Opportunity," which aims to convince the public that Coca-Cola products can be a healthy addition to their morning breakfast ritual.

"How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?" asks the report, which was recently issued by Coca-Cola Enterprises Inc.

Since at least 25 percent of all beverages are consumed before 10 a.m., Coca-Cola is aggressively trying to tap this market and increase its profits. But breakfast is not the only time of day during which Coca-Cola wants us all to drink a soda pop -- the same report highlights how people should be encouraged to drink soft drinks at home, at work, with lunch, with dinner, while on the go, and while relaxing.

"Consumers are driven by many unconscious and conscious thought processes every moment of their day," adds the report, emphasizing that Coca-Cola must do more to make soft drinks more visible and desirable to consumers. "We need to identify those everyday moments and then creatively engage the shopper along the path to purchase."

Coca-Cola wants YOU to drink more soda pop

In other words, Coca-Cola plans to carefully devise new ways to entice people to drink soda pop and other soft drinks at any and every occasion, including immediately upon waking. Heck, the mainstream media recently had its own heyday when actor Brad Pitt admitted to feeding his children Coke in the morning before school -- maybe he could be Coca-Cola's new soft drink spokesman?

You can read Coca-Cola's new "See the Opportunity" report here:

The soft drink industry is busy trying to win back customer approval in the U.S. as well. According to the AP, both Coca-Cola and rival Pepsi have launched anti-obesity campaigns that feign interest in stemming the obesity epidemic that they helped cause. Coca-Cola, for instance, has pledged to launch more "low - or no-calorie drinks globally" -- this means more aspartame - and sucralose-laden poison in a can -- and support more physical activity programs for children.

Diet or 'regular,' soda pop is still poison in a can

But none of this will have much of an impact, as counting calories is a failed approach to healthy weight maintenance, particularly when food products -- or in this case, soft drinks -- are still loaded with man-made poisons. Whether comprised of high-fructose corn syrup (HFCS) or aspartame, Coca-Cola's beverage products are still loaded with genetically-modified organisms (GMOs) and other synthetic, processed additives.

"The human body is not made up of effervescent beverage, but water, nearly 66-79 percent water, depending on the age," explains a report on the dangers of soda pop published in the Tehran Times. "Soda pop is 100 percent acid forming."

Sources for this article include:






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