facebook

The future of Facebook: Tracking users' offline buying habits, total lack of privacy

Monday, October 08, 2012 by: J. D. Heyes
Tags: Facebook, privacy, user tracking

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
White House admits staging fake vaccination operation to gather DNA from the public
EXCLUSIVE: Natural News tests flu vaccine for heavy metals, finds 25,000 times higher mercury level than EPA limit for water
Irrefutable proof we are all being sprayed with poison: 571 tons of toxic lead 'chemtrailed' into America's skies every year
Truvia sweetener a powerful pesticide; scientists shocked as fruit flies die in less than a week from eating GMO-derived erythritol
Russia taking McDonald's to court, threatens countrywide shutdown
Why does the CDC own a patent on Ebola 'invention?'
Senator who attacked Doctor Oz over dietary supplements received over $146,000 in campaign contributions from Big Pharma mega-retailer and Monsanto
Global warming data FAKED by government to fit climate change fictions
Oregon man serving prison sentence for collecting rainwater on his own property
HOAX confirmed: Michelle Obama 'GMOs for children' campaign a parody of modern agricultural politics
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
Ebola outbreak may already be uncontrollable; Monsanto invests in Ebola treatment drug company as pandemic spreads
Ben & Jerry's switches to non-GMO, Fair Trade ice cream ingredients
Diet soda, aspartame linked to premature deaths in women
Elliot Rodger, like nearly all young killers, was taking psychiatric drugs (Xanax)
Right to farm being stripped from Americans: Michigan to criminalize small family farms with chickens, goats, honey bees and more
BREAKING: CDC whistleblower confesses to MMR vaccine research fraud in historic public statement
Delicious
(NaturalNews) Are you one of the tens of millions of Facebook users who don't think you can live without it? If you value your privacy in a high-tech society in which 24/7 surveillance is a virtual reality - especially online - you might want to reassess just how important the site really is to you.

According to a recent report by the Atlantic Wire, Facebook has inked a partnership with the firm Datalogix, in an attempt to give advertisers more information about the effectiveness and reach of their ads.

According to the company's website, Datalogix helps businesses market to consumers online, by direct mail and via mobile devices. Emily Steel and April Dembosky of the Financial Times write that Datalogix "can track whether people see ads on the social networking site end up buying those products in stores."

Advertisers are complaining that Facebook, which has lost nearly half its stock value since going public last summer - doesn't give them a way to see if their ads actually lead to sales, hence the new partnership with Datalogix.

But there's a privacy rub.

Remember DoubleClick? That firm wanted to try this once too

The partnership aims to link up information Datalogix has on some 70 million households with Facebook profiles "so they can see if the ads you see changes the stuff you buy and tell advertisers whether their ads are working," writes Atlantic Wire's Rebecca Greenfield, who notes that, up to know, Facebook has been "limited to only tracking your Internet life (on and off Facebook) with its ubiquitous 'like' buttons." Teaming with Datalogix, though, fulfills the social networks' promise to focus more on personal data, which will include tracking consumers' offline habits as well.

Where will all of this consumer information come from?

The data firm says it gets information from retailers like grocery stores and, more uncomfortably, drug stores who utilize loyalty discount programs as a way to amass a treasure trove of valuable - and incredibly personal records of what their customers tend to buy. While Datalogix doesn't list its partners on its website - another red flag - it looks like the company is working with drug-store chain CVS' ExtraCare program, according to a Google search.

According to the Financial Times, it works like this: After matching email addresses and other identifiers located in Datalogix databases with Facebook accounts, the social site will utilize Datalogix to create reports for advertisers about who, if anyone, bought more of their goods or services after they ran ads on the site.

"But by matching your Facebook profile with your CVS bill, this means that Facebook has the potential to know some of your most intimate details (my, that's a lot of bunion cream you're buying!), and the privacy concerns are enormous," writes Greenfield.

When online ad firm DoubleClick proposed a similar data-merging scheme in 2000, pressure from consumers and privacy advocates forced CEO Kevin O'Connor to abandon it.

You can 'opt-out' - If you can find the link

According to reports, Facebook is putting some privacy protections in place to mitigate similar consumer reaction. One such measure will be to anonymize each user profile and apply a hash to each Facebook account in lieu of an actual name. Also, the site will allow users to opt-out - to a point.

"There is nowhere on Facebook's website to opt-out," says Greenfield. To do that, users will have to go to Datalogix's website, which most users have probably never heard of before now, to opt-out of being tracked.

Facebook's legal "opt-out" is by claiming the partnership doesn't violate Federal Trade Commission regulations because there is a link to that option on its site in the help center - which, of course, requires a lot of digging.

Greenfield traced the clicking steps in her Atlantic Wire piece, which most Facebook users would likely never find. But she did find it, and here it is: If you want to remain on the social site and not be tracked, you can go to this page where, more than halfway down the page under the subheading "Choice" you can click on the "click here" link to finally opt out - and then just trust that you truly won't be tracked.

Sources:

http://www.theatlanticwire.com

http://www.datalogix.com/

http://mediaweek.co.uk

http://www.theatlanticwire.com

http://news.cnet.com/2100-1023-237532.html&dtn.head

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.