Natural and organic meat shopping is on the rise; consumers are waking up

Monday, July 30, 2012 by: J. D. Heyes
Tags: organic meat, consumer trends, groceries

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
BOMBSHELL: China and America already at war: Tianjin explosion carried out by Pentagon space weapon in retaliation for Yuan currency devaluation... Military helicopters now patrolling Beijing
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
GMO crops totally banned in Russia... powerful nation blocks Monsanto's agricultural imperialism and mass poisoning of the population
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Holistic cancer treatment pioneer Dr. Nicholas Gonzalez dies suddenly; patients mourn the loss of a compassionate, innovative doctor who helped thousands heal from cancer
Pepsi drops aspartame from diet soda as consumers reject toxic sweetener
Bride of Frankenfood: Hillary Clinton pushes GMO agenda... hires Monsanto lobbyist... takes huge dollars from Monsanto
STATINS RED ALERT: Widely prescribed drugs act as cellular poisons that accelerate aging... deactivate DNA repair... promote diabetes, muscle fatigue and memory loss
Wild eyes and bowl cuts: Why do mass shooters always share the same hair styles and crazed zombie stares?
Mind control through emotional domination: How we're all being manipulated by the "crisis of the NOW"
(NaturalNews) Sometimes we Americans can be a little stubborn, a little too prideful or provincial when it comes to change. But slowly, surely, Americans are finally "getting it" when it comes to natural and organic foods, and we're buying more of them.

New consumer research shows that while some grocery spending has fallen in recent months, shoppers are increasing their spending on organic meat and poultry has increased for the first time in years.

The report, called "2012 Power of Meat," is the seventh annual study of consumption trends conducted by the American Meat Institute, Food Marketing Institute and Sealed Air's Cryovac Food Packaging Division. The report explores consumer perceptions and buying habits, attitudes and behaviors regarding fresh meat and poultry.

Cooking habits improving; sales are up

For this year, the industry groups surveyed 1,340 people in November 2011. A number of topics were explored, including consumption and purchasing patterns, nutrition, marketing techniques, consumer interest in organic and natural meat, packaging and labeling.

Among the group's findings, Americans are buying fewer groceries as a way to reduce overall spending. The annual study found that of the shoppers who spent less for groceries last year, 45 percent reduced spending by just buying fewer items. That is nearly the same as the share of people who reduced their spending by using coupons, lists and buying private-label products.

Also, the report found natural and organic meat and poultry purchases increased for the first time in many years. In fact, natural and organic poultry markets managed to attract new customers after several years of flat sales. The report said 24 percent of shoppers said they bought natural and/or organic meat and poultry in the three months preceding the study, an increase of 20 percent from the previous year.

Consumers are also improving their cooking habits. The report said consumers were frying less food and slow-cooking more (which, by the way, is also a calorie reducer). Over the past half-decade, the trend of frying less has steadily increased; there has been a 22 percent decline in frying as a way to prepare meals. Meanwhile, the use of slow cookers/crock pots and ovens in meal preparation has spiked 12 percent over the same time frame.

Price, country of origin and content mattering more

Following the recession of 2008-2010 and the resultant stagnant economy, household income has definitely influenced the purchase of meat and poultry. The report noted that household income, in fact, directly influenced the frequency by which meat and poultry was consumed. As you might imagine, shoppers who had a drop in income tended to eat less meat and poultry (an average of 3.8 meals per week versus four times per week in households that experienced no loss of income).

The report said slightly more than half - 51 percent - of shoppers checked processed meat ingredients for sodium content, which was the first time the level exceeded 50 percent, indicating shoppers may be starting to show more concern for their own health, a good sign considering America's expanding waistlines and higher-than-normal levels of heart disease.

Some 28 percent of shoppers said they would buy more meat and poultry if it were packaged in environmentally friendly wraps and containers, even if it increased the cost of the product somewhat. 49 percent said they would only do so if there was no price difference.

The report also noted that Awareness of Country of Origin Labeling rose by nearly 40 percent, up from 33 percent in 2011, but that had little reported influence on whether or not consumers decided to purchase those items if U.S. meat or poultry was higher.


Follow real-time breaking news headlines on
Organic meat at
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...


Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.